Verifone (NYSE: PAY) today launches its new brand identity around the
world. The brand represents a new Verifone that is driving the future of
commerce in a rapidly evolving digital world where electronic payments,
commerce and mobility are converging.
“Today’s payments and commerce landscape is more exciting and complex
than ever before, and our clients look to Verifone as their partner in
enabling new consumer experiences while providing the highest levels of
security,” said Paul Galant, CEO of Verifone. “The Verifone brand
reflects our vision and commitment to clients, while also speaking to
our continued growth and leadership as a company as we pave new paths
towards the future of commerce.”
A New Vision and A New Look, Built Around Clients
Complementing Verifone’s brand launch is a new company logo as well as a
new website, creative, and voice that unites the global company and
invites a more collaborative relationship with its clients, partners and
employees.
Verifone’s new identity is based on extensive research it conducted
globally with clients, partners and employees. The findings as well as
feedback received by Verifone during the process illuminated the
increasing complexity of payments for merchants, banks and retailers,
and that they need a reliable partner to turn to for help navigating the
ever-changing payments landscape.
Leah Roscoe, Vice President of Global Marketing for Verifone adds, “The
attitudes and needs of our constituents were heard and fully considered
in the creation of Verifone’s new brand. The result is an identity that
allows us to tell a more powerful and collaborative story that builds on
the history of our company, the industry, and our role in spearheading
new experiences that touch merchants and consumers everyday across the
globe.”
“Our success is not just about our devices and services – it’s also
about our people. And with our clients, we are shaping the future of
commerce and helping them strengthen their businesses as we build a
stronger, more prosperous Verifone,” added Galant.
New Brand Developed in Partnership with DeSantis Breindel
The brand strategy and identity were created by DeSantis Breindel, a
brand consultancy based in New York City. "We have worked closely with
the Verifone management team to uncover and articulate the unique
qualities of this global technology leader. Verbally and visually, this
new brand celebrates the people of Verifone and their work with clients
and partners to solve complex technology challenges on a global scale.
The brand embodies a forward momentum, while projecting a confident,
yet approachable tone, which is carried across all points of the new
visual identity system,” said Howard Breindel, partner, DeSantis
Breindel.
On Display at Money20/20 and CARTES
We invite you to experience the new Verifone at industry tradeshows this
week: Money20/20 in Las Vegas (Nov. 2-5, booth #717) and CARTES in Paris
(Nov. 4-6, Stand 4 L 004). You can also experience the new Verifone
online by clicking
here.
Safe Harbor Statement under the Private Securities Litigation Reform
Act of 1995 for VeriFone Systems, Inc
This press release includes certain forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of 1995.
These statements are based on management's current expectations or
beliefs and on currently available competitive, financial and economic
data and are subject to uncertainty and changes in circumstances. Actual
results may vary materially from those expressed or implied by the
forward-looking statements herein due to changes in economic, business,
competitive, technological and/or regulatory factors, and other risks
and uncertainties affecting the operation of the business of VeriFone
Systems, Inc., including many factors beyond our control. These risks
and uncertainties include, but are not limited to, those associated
with: successful launch of our new brand identity, execution of our
strategic plan and business initiatives and whether the expected
benefits of our plan and initiatives are achieved, short product cycles
and rapidly changing technologies, our ability to maintain competitive
leadership position with respect to our payment solution offerings, our
assumptions, judgments and estimates regarding the impact on our
business of the continued uncertainty in the global economic environment
and financial markets, our ability to successfully integrate acquired
businesses into our business and operations, our ability to protect
against fraud, the status of our relationship with and condition of
third parties such as our contract manufacturers, distributors and key
suppliers upon whom we rely in the conduct of our business, our
dependence on a limited number of customers, the conduct of our business
and operations internationally, our ability to effectively hedge our
exposure to foreign currency exchange rate fluctuations, and our
dependence on a limited number of key employees. For a further list and
description of the risks and uncertainties affecting the operations of
our business, see our filings with the Securities and Exchange
Commission, including our annual report on Form 10-K and our quarterly
reports on Form 10-Q. The forward-looking statements speak only as of
the date such statements are made. Verifone is under no obligation to,
and expressly disclaims any obligation to, update or alter its
forward-looking statements, whether as a result of new information,
future events, changes in assumptions or otherwise.
About Verifone
Verifone is transforming everyday transactions into opportunities for
connected commerce. We’re connecting more than 26 million payment
devices to the cloud—merging the online and in-store shopping experience
and creating the next generation of digital engagement between merchants
and consumers. We are built on a 30-year history of uncompromised
security. Our people are known as trusted experts that work with our
clients and partners, helping to solve their most complex payments
challenges. We have clients and partners in more than 150 countries,
including the world’s best-known retail brands, financial institutions
and payment providers.
Verifone.com
| (NYSE: PAY) | @verifone
Copyright Business Wire 2014