Shazam® and National CineMedia (NCM) today announced the full
national rollout of their exclusive deal, inked in May 2014, to
revolutionize the way moviegoers interact with NCM’s FirstLook
movie pre-show using their mobile phones.
Starting today, elements of NCM’s FirstLook pre-show, which runs
on over 20,000 movie screens in the United States, are Shazamable for
millions of moviegoers looking to further explore and engage with the
pre-show content before the trailers and feature film begin. To help
spread the word to moviegoers that they can now Shazam during FirstLook,
NCM and E!’s Maria
Menounos, along with her AfterBuzz TV network, have produced a new
series of spots premiering today that encourage audiences to download
the Shazam app and tap to discover music, extended content and exclusive
offers whenever they see Shazam on the big screen.
Maria will also introduce the chance for fans to win “Movies for Life” —
now through December 4, moviegoers watching NCM’s FirstLook in
theaters nationwide can Shazam the spot for a chance to win the grand
prize of one movie ticket per month for 50 years, or a second prize of
one of 150 pairs of movie tickets. For each sweepstakes entry, Shazam
and NCM will also make a donation to the Young
Storytellers Foundation, which develops literacy through the art of
storytelling.
“Shazam is constantly innovating to give users an effortless connection
to the world around them, wherever they are. Now when moviegoers see a
spot or trivia question that captures their curiosity, they can use
Shazam and dive in with the touch of a button," said Daniel Danker,
Chief Product Officer, Shazam. "We're thrilled to add cinema to our
growing list of audio recognition capabilities including music,
television, advertising, and radio, and we look forward to introducing
even more innovations to Shazam at the movies.”
Other Shazamable content in NCM’s FirstLook includes spots from AEG
Live as well as a new RadioShack
holiday ad featuring Weird Al Yankovic — putting the brands directly
into the hands of millions of Shazam users and their mobile devices.
“Research shows that movie audiences are very interested in interacting
with our FirstLook pre-show, which means that brands should be
very interested in this powerful two-way cinema communications tool as
well,” said Cliff Marks, president of sales and marketing, with National
CineMedia (NCM). “We have several great Shazamable ad campaigns from
national advertisers coming up this holiday season, and I can’t wait to
work with our other ad and entertainment industry partners to create
Shazamable content for our unique and highly-engaging theater
environment.”
NCM and Shazam will continue to announce new promotions and content
experiences as a result of the partnership in the coming months.
About Shazam
Shazam is one of the world’s most popular apps that connects people to
the world around them through their mobile and Mac device. When a user
Shazams a song or TV show, they are able to identify, explore, purchase
and share that content. One of the world’s top apps, Shazam has been downloaded
onto more than 500 million mobile devices, exceeds 100 million monthly
active users, and is growing by over 13 million new users each month.
Shazam makes it easy for people to share their discoveries on Facebook,
Twitter, WhatsApp, Pinterest and Google+. And to purchase through
iTunes, Amazon and Google Play.
For people who don't yet have the Shazam
application on their smartphone, it is available for FREE on every
major platform and can be found on iTunes
App Store, Google
Play, Amazon
App Store, Windows
App Store and other app stores.
For further information about Shazam Entertainment visit www.shazam.com
and @Shazam.
You can also follow us on Facebook
or Google+.
For daily music updates follow the Shazam
Blog. Shazam Media enquiries: PR@shazamteam.com.
About National CineMedia (NCM)
National CineMedia operates NCM Media Networks, the #1 weekend network
in America and the largest cinema advertising network reaching
moviegoers on-screen, on-site, online and on mobile devices. NCM offers
captivating entertainment content, national reach and unparalleled
audience engagement across its digital in-theater network of over 20,000
screens in over 1,500 theaters in 183 Designated Market Areas® (49 of
the top 50). During 2013, over 710 million moviegoers attended theaters
that exclusively present NCM’s FirstLook pre-show program,
including AMC Entertainment Inc. (NYSE:AMC), Cinemark Holdings, Inc.
(NYSE:CNK), Regal Entertainment Group (NYSE: RGC), and 40 other leading
regional theater circuit affiliates. National CineMedia, Inc.
(NASDAQ:NCMI) owns a 45.8% interest in and is the managing member of
National CineMedia LLC. For more information, visit www.ncm.com.
(NCMI-A)
Copyright Business Wire 2014