PC Financial Gives Customers Everyday Rewards with New Prepaid Card

Register the new PC Financial® Prepaid MasterCard® to earn loyalty points redeemable for groceries

TORONTO, Dec. 9, 2014 /CNW/ - President's Choice Financial® services today announced the launch of the PC Financial® Prepaid MasterCard® which allows registered users of a personalized card to collect PC® points, redeemable for free food and a host of other merchandise, right where they buy groceries.

Similar to a gift card but reloadable when registered and personalized, the PC Financial® Prepaid MasterCard® is a simple solution for consumers who want the immediate convenience of being able to make purchases that would ordinarily require a credit card.

"We know that online transactions and shopping, a growing economic reality these days, can be a real challenge for anyone who doesn't have a traditional credit card," said Barry Columb, President of President's Choice Bank.  "This is an easy way for customers to manage their finances, boost their online purchasing power and earn valuable PC points redeemable for free groceries at participating Loblaw stores across Canada."

The PC Financial® Prepaid MasterCard® features the ability to participate in the PC Plus^TM loyalty program through the registered card. Cardholders who register will receive a personalized card they can use to earn PC® points with each purchase, giving them the opportunity to redeem at participating grocery stores for anything from food to gift cards - which can then be used for movies, restaurants and any number of entertainment options.

Features of the new PC Financial® Prepaid MasterCard® include:

• No credit approval required, making the card ideal for those who prefer not to use credit yet still earn PC® points, which can be redeemed for groceries;
• Once successfully registered, the card can be conveniently reloaded using reload packs available at participating Loblaw banner stores;
• No interest or late fees and no minimum balance required;
• When travelling, cardholders can use their registered, personalized PC Financial® Prepaid MasterCard® to withdraw money from millions of ATMs worldwide, without the stress of having to carry large sums of cash;
• Those age 19 or older who register their card online will receive a personalized card in order to benefit from all of its features, including Zero Liability coverage for fraudulent transactions;
• With the registered, personalized card, cardholders earn 5 PC® points for every $1 spent on their PC Financial® Prepaid MasterCard®. PC® points are redeemable for free groceries and other merchandise at participating Loblaw banner stores across Canada; and
• More information is available at www.pcfinancial.ca/prepaidcard

An additional benefit available to PC Financial® Prepaid MasterCard® customers, PC™ travel services is an exclusive cardholder service that provides customers with an array of competitively priced travel products and services online, while also allowing them to earn double the regular PC® points when they pay with their card.

"Along with added flexibility for cardholders, the new prepaid card from PC Financial gives Canadians the ability to earn PC points which can then be redeemed for everyday items such as groceries, clothing or mobile devices. It's a great way for Canadian families to stretch their dollars even further and stay on budget," said Kathy Buckworth, Chief Family Advisor for President's Choice Financial® services.

About President's Choice Financial
President's Choice Financial® services are a unique financial service offering designed by Loblaw Companies Limited. President's Choice Bank provides the President's Choice Financial® MasterCard®, while the direct banking division of CIBC provides banking services. For more information visit www.pcfinancial.ca or follow us on Facebook, Twitter @pcfinancial  and YouTube. 

About Loblaw Companies Limited (TSX: L)
Loblaw Companies Limited is Canada's food and pharmacy leader, the nation's largest retailer, and the majority unit holder of Choice Properties Real Estate Investment Trust. Loblaw provides Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, banking, and wireless mobile products and services. With more than 2,300 corporate, franchised and Associate-owned locations, Loblaw, its franchisees, and Associate-owners employ approximately 192,000 full- and part-time employees, making it one of Canada's largest private sector employers. Loblaw's purpose - Live Life Well - puts first the needs and well-being of Canadians who make one billion transactions annually in the companies' stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,050 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at more than 1,250 Shoppers Drug Mart® and Pharmaprix® locations and more than 500 Loblaw locations; PC Financial® no-fee banking; affordable Joe Fresh® fashion and family apparel; and three of Canada's top consumer brands in Life Brand®, no name® and President's Choice®. Through the PC Plus™ and Shoppers Optimum® loyalty programs, more than one in every three Canadians are rewarded for shopping with the companies.

SOURCE President's Choice Financial