Fortegra, a Tiptree
Financial Inc. company (NASDAQ:TIPT), today announces the merger of
its eight underwriting divisions into one, unified insurance
services brand. The move is designed to maximize customer benefits
and experiences by providing multi-faceted, comprehensive insurance
coverage through one customer-facing organization. This is the first
step in Fortegra building a single brand with a consistent sales and
marketing customer experience.
“Today’s consumer requires a multitude of insurance services, which is
why we’ve combined the very best of current warranty and specialty
insurance providers to form the new, unified Fortegra,” said Rick
Kahlbaugh, CEO, Fortegra. “By realigning our existing brand and unifying
the organization, we can better address customer needs, allowing our
partners and consumers alike to worry less while experiencing more.”
Fortegra’s new product portfolio is divided into four segments including
automotive, credit protection, warranty, and specialty program
underwriting. Within these product categories Fortegra offers a range of
services including auto clubs, vehicle protection products, credit
insurance and warranty coverage for appliances, furniture, electronics,
and mobile devices.
As a result of the organizational realignment, the following eight
underwriting groups now operate under the Fortegra marketing brand: Life
of the South, Pacific Benefits Group, South Bay Acceptance Corporation,
ProtectCELL, 4Warranty, Auto Knight Motor Club, Continental Car Club,
and United Motor Club of America.
Also as part of the move, Fortegra has launched an updated company
website, overhauled marketing efforts, and strengthened company
positioning. With an updated logo, tagline and corporate voice, Fortegra
is now a more accessible brand with a consistent brand promise, voice
and tone.
“Our goal is to elevate Fortegra’s core values of simplifying lives,
lessening risks, and granting consumers more freedom,” said Scott
McLaren, CMO, Fortegra. “This unified brand identity represents our
evolution as a forward-thinking, single source insurance solution. It
will allow us to rally behind a single brand promise and drive a
consistent client and customer experience. One that will allow us to
provide superior support to our partners which will elevate us above the
commoditized vendor approach. It will allow us to really engage with our
partners in ways which will maximize their bottom line and deepen their
relationships with their customers.”
To learn more about Fortegra and its products, please visit fortegra.com.
About Fortegra
Fortegra,
a Tiptree Financial Inc. company (NASDAQ:TIPT), is a single source
insurance company that, through a network of preferred partners, offers
a range of specialty program underwriting, credit protection, and
warranty solutions. Delivering multi-faceted coverage with an unmatched
service experience for both resellers and their end customers, Fortegra
solves immediate, everyday needs, empowering consumers to worry less and
experience more.
Copyright Business Wire 2015