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Stacy's Snacks Turn Up The Heat This Winter With New Fire Roasted Jalapeno Pita Chips

PEP | January 12, 2015

New Flavor Adds a Subtle Kick to the Much-loved Crunch of Stacy's Pita Chips to Spice Up Any Snacking Occasion

PLANO, Texas, Jan. 12, 2015 /PRNewswire/ -- A new pita chip is heating up snack time. Stacy's Pita Chips is bringing an exciting new kick with the introduction of its latest flavor: Stacy's Fire Roasted Jalapeno Pita Chips. Real jalapeno peppers are baked right into the pita chips for a unique flavor experience delivering authentic spice and a subtle heat that can't be missed. Stacy's Fire Roasted Jalapeno Pita Chips are the perfect complement to seven layer dips, hummus, guacamole or salsa, and also pair well with white wine or hot chocolate for a unique snacking experience during those cold winter months.

Stacy's Fire Roasted Jalapeno Pita Chips are made using the brand's time-honored approach, which includes using carefully selected, high-quality ingredients such as real jalapenos and red peppers, baked right into the dough. They also contain no artificial colors and no artificial flavors. Each batch of Stacy's pita chips takes up to 14 hours to bake, giving pita chip lovers both a flavorful and carefully crafted eating experience each time they bite into the chips. It's the harder way, but it's the better way. "That's The Stacy's Way."

"Stacy's pita chips are known for their incredible flavors and the authentic pita chip crunch," said Nicole Cavin, senior director of marketing for the Stacy's brand. "New Fire Roasted Jalapeno Pita Chips brings a whole new level of flavor to the brand, combining both of those elements. It's perfect for those who enjoy a little kick with their mid-day snack or want to liven up their entertainment spread."

Stacy's Fire Roasted Jalapeno Pita Chips are available beginning January 2015 in 7.33 oz bags for a suggested retail price of $3.99. For more information, visit www.stacyssnacks.com, www.pinterest.com/stacyssnacks/ or www.facebook.com/stacyspitachips.

About Stacy's Pita Chips

Stacy's Snacks is one of the many brands that makes up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, N.Y. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana. Learn more about the Stacy's brand online: www.stacyssnacks.com and www.facebook.com/stacyspitachips.

About PepsiCo

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion, and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit http://www.pepsico.com/.

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