The New York Times today launched a primary account on Instagram (@NYTimes)
to share and showcase the breadth of The Times’s photojournalism and
visual reporting.
On Instagram, The Times will share work by staff and freelance
photographers, provide richer context to breaking news, and experiment
with an Instagram-first method of storytelling. The Times’s Instagram
strategy is tailored toward intimate interaction with our audience in
ways that amplify our news report.
“With the launch of The New York Times Instagram account, we will bring
The Times's rich, visual storytelling to a new audience," said Alexandra
MacCallum, Assistant Masthead Editor for audience development. "Our
Instagram strategy is designed for the social, mobile space where we
hope to build awareness of The Times's brand and engage new readers with
our incredible photojournalism."
To mark the launch, The Times has assigned photographers from all over
the world to capture their interpretation of the theme “Beginnings.” The
first in the series is Bryan Denton (@bdentonphoto)
who documented the beginning of the end of the Ebola outbreak in Sierra
Leone with a series of photos about touch.
Other featured photographers include Todd Heisler (@heislerphoto) and
Doug Mills (@nytmills) in
the Unites States, Newsha Tavakolian (@newshatavakolian)
in Iran, Daniel Berehulak (@danielberehulak) in
India, Adam Ferguson (@adamfergusonphoto)
in Thailand, and Sim Chi Yin (@chiyin_sim) in
China.
The series will run from March 9 through March 15 with photos from a new
location shared each day.
The Times’s primary Instagram account will join the existing Times
Instagram accounts for T
Magazine, its video
team, sports
desk, travel,
food,
and fashion
sections.
The New York Times
The New York Times is one of the world’s most influential news
organizations with numerous news bureaus around the New York region, the
nation and the globe. The Times is known for accuracy, depth and
authority and produces award-winning journalism, breaking news coverage
and opinion and commentary along with deep databases of content and rich
multimedia presentations. The Times has won 114 Pulitzer Prizes and
Citations, far more than any other news organization. Follow The Times
on Twitter at @NYTimes.
Copyright Business Wire 2015