National CineMedia (NCM), the largest cinema advertising network in the
U.S., announces the promotions of three top executives on NCM’s regional
sales team. NCM’s regional team works with regional and local businesses
to help them reach moviegoers in NCM’s FirstLook pre-show seen in
AMC, Cinemark, Regal Entertainment Group and over 40 other leading
regional theater circuit affiliates nationwide.
Senior Vice President Tom Reilly has been promoted to the newly created
role of Executive Vice President of Regional Sales. Reilly, a 13-year
veteran of NCM, will continue to lead the day-to-day management of NCM’s
local and regional sales teams, comprised of nearly 200 sales
professionals across the country. He will continue to be based in the
New York office and report to Bennett Fogel, NCM’s Executive Vice
President and Chief Revenue Officer. Before joining the company as one
of the first employees of NCM’s predecessor company, Regal CineMedia,
Reilly served as the Vice President of Sales & Marketing at Next
Generation Network (NGN), a retail network available at convenience
stores and quick service restaurants that was purchased by Regal
Entertainment Group in 2001. Before joining NGN, Reilly held various
senior sales management positions with several online and newspaper
companies.
In addition, two long-time NCM executives have been promoted from Vice
President of Regional Sales to Senior Vice Presidents, each responsible
for the management of half of NCM’s local sales territories. Stacie
Tursi has been promoted to Senior Vice President, Eastern Region, and
Brad Filbey has been promoted to Senior Vice President, Western Region.
Tursi, based out of Atlanta, will also lead the local and regional sales
team in training, on-boarding new personnel and developing sales
strategy. Filbey, based out of NCM’s Chicago office, will oversee all
business analysis and manage systems support for the entire local and
regional sales team. In their newly created roles, they will continue to
report to Reilly.
Tursi and Filbey both joined NCM in 2005 when AMC's National Cinema
Network (NCN) merged with Regal CineMedia, and Cinemark also signed on
as a founding member circuit, to form NCM. Prior to that, Tursi worked
in sales and sales management for Procter & Gamble, Canon Computer
Systems, and Canon USA. In his prior career, Filbey worked for 20 years
in the motorsports industry in operations and marketing.
“Tom, Stacie and Brad have all been instrumental in the development of
our local and regional cinema advertising sales business for over a
decade, growing it into a $100 million business from a few million
dollars of sales,” said Bennett Fogel, Executive Vice President and
Chief Revenue Officer with NCM. “With that growth there is a need to
expand our infrastructure and team to take advantage of emerging
opportunities, and I know that these key NCM leaders will continue their
tremendous efforts and dedication in these new roles.”
About National CineMedia (NCM)
National CineMedia (NCM) is the #1 weekend network in America and the
largest cinema advertising network reaching moviegoers on-screen,
on-site, online and on mobile devices. NCM offers captivating
entertainment content, national reach and unparalleled audience
engagement across its digital in-theater network of over 20,100 screens
in approximately 1,600 theaters in 183 Designated Market Areas® (49 of
the top 50). During 2014, over 700 million moviegoers attended theaters
that exclusively present NCM's FirstLook pre-show program, including AMC
Entertainment Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK), Regal
Entertainment Group (NYSE: RGC), and over 40 other leading regional
theater circuit affiliates. National CineMedia, Inc. (NASDAQ:NCMI) owns
a 45.1% interest in, and is the managing member of, National CineMedia,
LLC. For more information, visit www.ncm.com.
(NCMI-A)
Copyright Business Wire 2015