SoMedia
Networks (TSX-V:VID), the pioneer of globally scalable video
production solutions, today announced it has filed financial results for
the year ended December 31, 2014.
SoMedia reported record sales growth with sales volumes reaching
$970,654, an increase of 125% over the previous year, while revenue grew
by more than 71% over the prior year. This growth was characterized by
strong performance in three key areas: expansion of the corporate sales
channel, increased order values and increased price per video.
Highlights:
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Sales increased 125% over the previous year totaling $970,654
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Sales backlog at year end was $990, 694, up 145% compared to the prior
year
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Growth in average order size of 237% year over year and 32% over the
previous quarter
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Sales to repeat partners increased by 64% over the same quarter in the
prior year and by 127% year over year
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Total operating costs decreased by 10% over the prior quarter and for
the full year costs were 24 % lower than 2013
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Completed integrations with more than 20 major SaaS marketing
platforms including Marketo (NASDAQ:MKTO), Oracle-Eloqua
(NASDAQ:ORCL), Salesforce-ExactTarget (NASDAQ:CRM)
“I am extremely pleased with what SoMedia accomplished in 2014 and even
more excited about the momentum we carry in to 2015,” said George
Fleming, the Company’s co Chief Executive Officer. “Improved sales and
marketing performance has enabled us to add higher value partners,
increase order size, and drive more repeat business. Furthermore, in the
fourth quarter we completed our 20th integration with a major
online marketing platform, establishing SoMedia as the only provider of
integrated video production, players and analytics to tens of thousands
of customers of these platforms.”
Selected Financial Information
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In Canadian Dollars ($)
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Year ended December 31, 2014
(audited)
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Year ended December 31, 2013
(audited)
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Year ended December 31, 2012
(audited)
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Total Revenues
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368,752
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215,723
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113,374
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Employment expenses
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2,752,325
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3,082,868
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2,142,833
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Other operating expenses
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1,446,227
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2,196,597
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861,430
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Non-operating expenses
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569,391
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1,719,658
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1,133,218
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Comprehensive Loss for the Period
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4,399,191
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6,783,395
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4,024,107
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Loss per share (basic and diluted)1
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(0.12)
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(0.36)
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(0.37)
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As at December 31, 2014
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As at December 31, 2013
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As at December 31, 2012
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Total Assets
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432,648
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658,460
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563,595
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Long term financial liabilities
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563,508
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-
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2,767,726
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Note: the foregoing is a summary of certain financial information
relating to the Company and should be read in conjunction with the
Company’s audited annual Financial Statements for the financial years
ended December 31, 2014, 2013 and 2012 including the notes thereto.
Sales Indicators
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2014
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2013
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2012
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Full Year
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Q4 2014
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Full Year
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Q4 2013
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Full Year
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Q4 2012
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Value of Orders
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$970,654
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$252,383
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$431,722
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$117,366
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$233,823
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$49,167
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Average Order Value – Repeat Sale
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3,456
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4,276
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1,654
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1,589
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1,288
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943
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Average Order Value – Initial Sale
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3,494
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4,869
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787
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851
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1,172
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1,057
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Note: The measures described in this table are not intended to be
measures that should be regarded as an alternative to other financial
operating performance measures prepared in accordance with IFRS. Those
measures do not have a standardized meaning prescribed by IFRS and may
not be comparable to similar measures presented by other companies. They
are provided to assist investors in determining the Company’s ability to
generate profitability from its operations and to evaluate its financial
performance.
Definitions
Sales: The dollar value of videos sold during the period.
A video is considered sold when a client makes an order and provides a
deposit. Revenue is not recognized until the video is completed and
approved by the client.
Average Order Value - Repeat Sales: The total of all
orders received from repeat clients in the quarter, divided by the
number of unique orders made by these clients.
Average Order Value - New Sales: The total orders received
from new clients in the quarter, divided by the number of unique orders
made by these clients.
Backlog – the value of videos sold to date but still to be
completed.
Further, the Company has received approval from the TSX Venture Exchange
of a share based compensation arrangement whereby the Company will
compensate its independent directors for their services during the
quarter ended September 30, 2014 by way of 50% cash base and 50% shares
in lieu of cash. Accordingly, the Company will issue a total of 18,750
shares to its independent directors as at October 7, 2014. All shares
are being issued at $0.16 per share, being the closing price of the
Company's shares on September 30, 2014 and the shares will be subject to
a four month hold period expiring February 8, 2015.
About SoMedia Networks
SoMedia Networks, the creator of Scalable Video, has reengineered how
businesses access video content creation, production and deployment. The
cloud-based SoMedia Platform allows businesses, brands and media to
easily order the production of custom video content at scale and volume,
anywhere, on demand, with rapid turnaround, and at a fraction of current
costs.
SoMedia provides Scalable Video as an integrated solution to corporate
partners, as a resale solution through thousands of web marketing firms
and directly to digital agencies and millions of SMBs across North
America. To learn more, visit: www.somedia.net.
Neither the TSX Venture Exchange nor its Regulation Services Provider
(as that term is defined in policies of the TSX Venture Exchange)
accepts responsibility for the adequacy or accuracy of this release.
This news release includes forward-looking statements that are subject
to risks and uncertainties. All statements within, other than statements
of historical fact, are to be considered forward looking. Although the
Company believes the expectations expressed in such forward-looking
statements are based on reasonable assumptions, such statements are not
guarantees of future performance and actual results or developments may
differ materially from those in forward-looking statements. Factors that
could cause actual results to differ materially from those in
forward-looking statements include market prices, continued availability
of capital and financing, and general economic, market or business
conditions. There can be no assurances that such statements will prove
accurate and, therefore, readers are advised to rely on their own
evaluation of such uncertainties. We do not assume any obligation to
update any forward-looking statements. This news release does not
constitute an offer to sell or a solicitation of an offer to sell any
securities in the United States. The securities have not been and will
not be registered under the United States Securities Act of 1933, as
amended (the “U.S. Securities Act”) or any state securities laws and may
not be offered or sold within the United States or to U.S. Persons
unless registered under the U.S. Securities Act and applicable state
securities laws or an exemption from such registration is available.
The measures described in the Key Performance Indicators table above
are not intended to be measures that should be regarded as an
alternative to other financial operating performance measures prepared
in accordance with IFRS. Those measures do not have a standardized
meaning prescribed by IFRS and may not be comparable to similar measures
presented by other companies. They are provided to assist investors in
determining the Company’s ability to generate profitability from its
operations and to evaluate its financial performance. For further
descriptions of these terms, please refer to either the Company’s
Management’s Discussion and Analysis for the period or to the
‘Definition of Key Performance Indicators’ section at the conclusion of
this document.
Copyright Business Wire 2015