Creative Epicenter Cultivates New Models of Working and Inspires
Collaborative Design
3M, the global innovation company long recognized for diversified
technology and collaboration, today announces the development of the 3M
Design Center, an incubator for progressive ideation and the
creative heartbeat at 3M. Underscoring the 3M Design mission that
revolves around collaborative creativity, the new facility will be the
central hub for design professionals with multi-disciplinary expertise,
driving competitive advantage, customer experience and positive global
impact.
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Rendering: Interactive area, known as the "Design Hive" at the 3M Design Center (Photo: MSR Design)
“This important initiative will elevate design and propel dynamic
opportunity to enhance everything from branding solutions to product
innovation to sustainability and social impact,” says Eric Quint,
Chief Design Officer at 3M, who is at the helm of this design
transformation. “Design Thinking is about unlocking future value in
partnership with research & development and marketing. Our collective
goal will be to deliver transformative value for 3M, its partners and
customers.”
Located at 3M headquarters in St. Paul, MN, the 3M Design Center will
stimulate creativity as an open, multi-level studio environment, four
times the size of the current design space. The interior architecture
will incorporate use of 3M solutions and technologies throughout, as
well as energy efficient systems and recycled materials demonstrating
that sustainable, smart design supports a better future. Flexible spaces
– including a fast prototyping lab, materials library, brand labs and an
interactive area known as the “Design Hive” – will foster spontaneous
connections and ignite cross-functional collaboration among partners,
thought leaders, customers and colleagues at 3M headquarters, connected
to 3M Design studios around the globe.
As 3M continues to apply science in imaginative ways around the world,
design helps translate insights into useful solutions, bringing
meaningful experiences to life every day. Quint adds, “With our diverse
product portfolio, Design represents a critical and strategic platform
to define and differentiate 3M, bridging our strong legacy of innovation
with creativity toward the future, uniting purpose with partnership.”
3M Design applies integrated, creative thinking to identify future
customer needs that innovate industries. Ranging from digital
applications in the dental business to the migration of safety materials
and technologies into the fashion world, 3M products cast a global
footprint with design as a catalyst for change. The new Design Center
will provide a timely complement to such initiatives, enriching
innovation and enhancing new business opportunity.
Development of the new 3M Design Center builds upon recent momentum that
is driving design forward at 3M, evident in the elevation of design
leadership and governance, which yields business value and impact on a
global scale. The award-winning design team continues to receive
international recognition for design excellence. In 2014, 3M Design
received more than 25 awards across multiple creative disciplines, and
recently, two 3M products received Red Dot “Best of The Best” design
awards for product design among nearly 5,000 entries. The ceremony took
place at a gala event attended by international media, design experts
and manufacturers in Essen, Germany. Later this week, 3M Design will be
presented with a Top Winner International Design Excellence Award (IDEA)
by the Industrial Designers Society of America.
About 3M Design
3M Design is the creative engine driving design for brand and innovation
at 3M. As a global team of diverse talent that creates meaningful and
consistent brand experiences, we stimulate collaborative creativity to
translate insights into solutions that inspire and positively impact our
customers, our employees, and our world. 3M is a global innovation
company with $32 billion in sales, employing 90,000 people worldwide
with operations in more than 70 countries. For more information about 3M
Design, visit www.3M.com/design
or follow @3MDesign on Twitter.
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