Insurer launches interactive experience and videos to help employees
understand options and make benefits decisions during enrollment
As benefits increasingly move from employer-paid to employee-paid, The
Hartford expanded its benefits education platform to help consumers
understand their options and make informed decisions. Leveraging several
years of proprietary research, the employee benefits provider now offers
an interactive experience using decision-tree logic that helps consumers
choose and finalize benefits purchases.
“As a leading voluntary carrier, we believe it’s critical to provide
innovative educational resources to consumers,” said Mike
Concannon, executive vice president of The Hartford’s Group
Benefits business. “Our research shows individuals value
personalized support as they choose their benefits. Our new digital
experience makes the selection process easier, with validation every
step of the way.”
The Hartford’s interactive MyTomorrow® platform walks
consumers through specific benefit options provided by their employer
and makes suggestions about coverage amounts based on their answers to
questions. At the end of the experience, they receive a synopsis of the
online conversation and a detailed summary of their benefit choices,
which can be printed or emailed for later use. The educational program
is supported by additional resources, including new light-hearted videos.
Last fall the insurer expanded its voluntary suite with critical
illness and accident
insurance. The insurer’s Employee Choice Benefitssm suite
includes flexible plan options for life,
short-
and long-term
disability, accidental
death & dismemberment insurance, and DisabilityFLEX.®
“The Hartford is committed to providing best-in-class voluntary products
and services to the 12 million working Americans whose lives and incomes
we protect. These new educational resources will help us reach even more
consumers this enrollment season,” said Concannon.
About The Hartford
With more than 200 years of expertise, The Hartford (NYSE:HIG) is a
leader in property and casualty insurance, group benefits and mutual
funds. The company is widely recognized for its service excellence,
sustainability practices, trust and integrity. More information on the
company and its financial performance is available at www.thehartford.com.
Join us on Facebook at www.facebook.com/TheHartford.
Follow us on Twitter at www.twitter.com/TheHartford.
The Hartford® is The Hartford Financial Services Group, Inc.
and its subsidiaries, including issuing companies, Hartford Life
Insurance Company and Hartford Life and Accident Insurance Company. Its
headquarters is in Hartford, Conn.
HIG-M
Some of the statements in this release may be considered forward-looking
statements as defined in the Private Securities Litigation Reform Act of
1995. We caution investors that these forward-looking statements are not
guarantees of future performance, and actual results may differ
materially. Investors should consider the important risks and
uncertainties that may cause actual results to differ. These important
risks and uncertainties include those discussed in our 2014 Annual
Report on Form 10-K, subsequent Quarterly Reports on Forms 10-Q, and the
other filings we make with the Securities and Exchange Commission. We
assume no obligation to update this release, which speaks as of the date
issued.
From time to time, The Hartford may use its website to disseminate
material company information. Financial and other important information
regarding The Hartford is routinely accessible through and posted on our
website at http://ir.thehartford.com.
In addition, you may automatically receive email alerts and other
information about The Hartford when you enroll your email address by
visiting the “Email Alerts” section at http://ir.thehartford.com.
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