TEMPE, AZ--(Marketwired - Oct 14, 2015) - Agora Holdings, Inc. ("Company") (OTC PINK: AGHI), parent company of Geegle Media, is devising its revenue model, reviewing several avenues for monetizing its Real TV project.
A division of Geegle Media, Real TV, is a platform designed for real estate professionals to showcase and market their properties. Agents are given personalized access to their channel with tools for editing, adding voice-over and sound to video content.
The true value of Real TV is the ability it gives brokerages to use live streaming to market their listings for home showings, announcements and buyer and seller presentations all while interacting with their customers.
The market for a service catering to brokers is considerable with over 40,000 realtors registered in the city of Toronto alone. Expanding the Real TV platform to all of Canada can see upwards of 100,000 subscriptions, that's one realtor for every 250 Canadians.
"The real estate market is ripe for disruption. The industry will experience dramatic changes in the near future -- it is wise to be innovative and build products that deliver a competitive edge," comments CEO, Dan Terziev.
Potential revenue models are three-fold. Programmatic advertising is a mode of advertising that reaches consumers at the right time with the right product and the right message. With the real estate industry relying heavily on advertising, Real TV is looking at generating a large return to its shareholders through its programmatic advertising model.
Geegle Media execs are also looking at offering subscription-based signups with Real TV being offered as a paid service to whole brokerages for a yearly fee. Real TV visitors will be able to click a brokerage and view the channels of all its realtors, their video content and properties listings. Lastly, revenue may be generated via individual brokers' subscriptions who buy the capability to advertise not only their properties but themselves, to create profiles that differentiate them from other brokers, to position themselves as experts in their industry.
Real TV's business model is currently scheduled for implementation by the end of 2016, with revenue generation expected to begin in early 2017.
About Agora Holdings, Inc.
Agora Holdings, Inc., together with its subsidiary Geegle Media and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, TV, studio entertainment, consumer products and interactive media.
Agora Holdings, Inc. brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences.
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