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HOLLISTER LAUNCHES HOLIDAY CAMPAIGN WITH COAST HOUSE, FEATURING SINGER/SONGWRITER, CODY SIMPSON

ANF

BRAND WILL SPREAD #INSTAJOY THIS SEASON WITH EXCLUSIVE DIGITAL CONTENT AND SURPRISE EVENTS

Manhattan Beach, California, November 17, 2015 - Hollister, a brand of Abercrombie & Fitch Co. (NYSE: ANF), is pleased to announce its 2015 holiday campaign featuring singer/songwriter, Cody Simpson, and his new band, Coast House.

Hollister has teamed up with Cody Simpson and his Coast House bandmates, Corey Harper and Adrian Cota, to bring fans #Instajoy this holiday season. As part of the campaign, customers will have access to surprise events, musical performances and exclusive content across the brand's social and digital channels all season long.

"We are always looking for fun, new ways to bring our content to life," said Fran Horowitz, Brand President of Hollister. "Cody Simpson and Coast House really resonate with our customers and we are thrilled to collaborate with them to bring #Instajoy to fans during the holidays."

To kick-off the campaign, Hollister will release a film featuring a recent Coast House jam session on a rooftop in Manhattan Beach, California. In addition to behind-the-scenes footage of the band and their friends, the film includes music from Cody and Coast House. This holiday season, Hollister fans will have the opportunity to exclusively discover new music from the band.

From knitwear and fleece to plaid shirts and scarves, Cody, Coast House, and friends are outfitted in the best new pieces from Hollister's winter collection for guys and girls. As the sun sets in the distance, the group can be seen bundling and layering up in the latest parkas and padded jackets.


'Tis the season to do good! Cody and Coast House will also help Hollister launch their philanthropic campaign with non-profit organization, Operation Warm, on December 1st. Follow @hollisterco on Twitter for more details.

"Hollister embodies everything that we love about Southern California: fun, relaxed and carefree. Coast House and I are excited to partner with them to bring that same spirit to fans around the world this holiday season," said Cody Simpson.

Join Hollister for an unforgettable holiday season!

About Hollister Co.
Hollister Co., a brand of Abercrombie & Fitch Co., is a leading global specialty retailer of high-quality, casual apparel for Guys and Girls inspired by beautiful beaches, open blue skies, and sunshine. At the end of the second quarter, Hollister operated 429 stores in the United States and 137 stores across Canada, Europe, Asia and the Middle East. Hollister also operates an e-commerce website at www.hollisterco.com.

Media Contact:
Michael Scheiner
Hollister Co.
(614) 283-6192
Public_Relations@abercrombie.com

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       





This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Abercrombie & Fitch Co via Globenewswire

HUG#1967295