Citi Retail Services Wins Global Innovation Award

Citi Retail Services, one of North America's largest and most experienced retail credit solutions providers, is a winner in the 2016 BIG Innovation Awards, which recognize organizations driving change and creating what’s next. The winning project, Entity Linkage Framework, is an industry-leading technological innovation that provides a comprehensive, unified view of customers and, in doing so, improves the customer experience, mitigates fraud/credit abuse and improves operating efficiency.

"We are honored to be recognized as a top innovator on a global scale, which reaffirms our commitment to leading in an increasingly digital landscape," said Debra Stabile, Chief Risk Officer for Citi Retail Services. "This initiative sets us apart in the credit card industry as it enables a 360-degree view of the customer, which means we are able to provide more personalized, targeted, and secure service.”

“This year we saw new innovations from virtually all industries. It is clear that the role of technology in improving business results and consumer experiences is accelerating,” said Russ Fordyce, managing director of the Business Intelligence Group. “We are thrilled to be honoring Citi Retail Services for its innovative Entity Linkage Framework project, which is a next-generation solution that provides insights for a deeper view of the customer.”

Organizations from across the globe submitted their recent innovations for consideration in the 2016 BIG Innovation Awards. Nominations were then judged by a select group of business leaders and executives who volunteer their time and expertise to score submissions and provide feedback.

The full list of winners is available at http://www.bintelligence.com/big-innovation-awards/.

Citi Retail Services delivers consumer and commercial credit card products, both private label and co-brand, to retailers and their clients across North America. Backed by the global power of Citi, the business serves nearly 90 million accounts for a number of iconic brands, including Best Buy, ExxonMobil, Macy's, Sears, Shell and The Home Depot. Citi Retail Services offers cutting-edge digital options, multi-channel retailing expertise and industry-leading data analytics capabilities that help retailers from a broad range of industries grow their businesses.

About Citi

Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

Additional information may be found at www.citigroup.com | Twitter: @Citi | YouTube:www.youtube.com/citi | Blog: http://blog.citigroup.com | Facebook: www.facebook.com/citi | LinkedIn: www.linkedin.com/company/citi.

About Business Intelligence Group

The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Business executives—those with experience and knowledge—judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.

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