News Press Releases

Jimmy Butler And Kellogg's® Puts The Slam On Hunger During National School Breakfast Week Turning Buckets Into Breakfasts With Local Chicago Schools

K | March 8, 2016

Kellogg's and Butler Team up with No Kid Hungry to fight Childhood Hunger

BATTLE CREEK, Mich., March 8, 2016 /PRNewswire/ -- To help ensure all kids start their day with breakfast, Kellogg's® and NBA Star, Jimmy Butler will hold a basketball competition to raise awareness and funding to help those struggling with childhood hunger. On Wednesday, March 9, Butler and high school students from four local Chicago high schools will encourage families to get involved to ensure more kids have the opportunity to reach their full potential by turning buckets into breakfast.

In addition to Butler, Kellogg's is teaming up with No Kid Hungry®, a national organization that connects kids in need with nutritious food and teaches families how to cook healthy, affordable meals. As part of this year's program, Kellogg's will donate 1 percent of sales for every specially marked box of Kellogg's cereal sold in 2016¹. Families can also donate directly to Kelloggs.com/give to help expand school breakfast programs across the US.

By bringing attention to an issue he wants to help change, Butler will kick-off National School Breakfast week by hosting a dynamic breakfast event at Chicago Lakeshore Athletic Club on Wednesday, March 9. Butler will meet with students and emphasize the importance of starting the day with a nutritious meal. After breakfast, students will hit the court for a basketball competition, hosted by Butler, culminating with the winning team facing off with Butler and Tony the Tiger. A $5,000 donation will be made to the winning team's school and $10,000 will be donated to No Kid Hungry by Butler and Kellogg's.

"Breakfast isn't something kids should have to worry about each day," said Butler. "I'm proud to be partnering with Kellogg's for the second year in a row to raise awareness about such an important cause and hope this small act can help many get the food they need every day."

Students from the Chicago-land area were selected based on academic performance, and/or leadership within their school and community. The schools participating in the competition will receive a donation to benefit their breakfast programs.

Kellogg's invites families to learn more about how they can get directly involved in the fight against childhood hunger at Kelloggs.com/give and NoKidHungry.org, to help #GiveAChildBreakfast.

Suggested Tweets:

Click to tweet: @KelloggsUS teams up with @Jimmybutler & @nokidhungry to help kids in need, donate at kelloggs.com/give #GiveAChildBreakfast
Click to tweet: For every specifically marked 2016 box bought @KelloggsUS will donate 1% of proceeds to @nokidhungry to help #GiveAChildBreakfast today

About Jimmy Butler

Jimmy Butler is a guard/forward with the Chicago Bulls. This five year NBA veteran has established himself as a superstar on the court, averaging almost 38 minutes and 22.4 points per game. In 2015 Jimmy received the NBA Most Improved Player Award and was named to the All-NBA Defensive Second Team for the second year in a row (2014, 2015). On January 3, 2016, Jimmy set a Bulls franchise record for most points scored in a half with 40 in a win over the Toronto Raptors. Off the court, Jimmy volunteers his time to troubled youth and underserved families in both Chicago and in his hometown of Tomball, Texas. Butler is a country music fan and his favorite artists include Lee Brice, Tyler Farr, Luke Bryan and Florida Georgia Line. Butler played college basketball at Marquette University and was selected 30th overall by the Chicago Bulls in the 2011 NBA Draft.

About No Kid Hungry

No child should go hungry in America, but 1 in 5 kids will face hunger this year. Using proven, practical solutions, No Kid Hungry is ending childhood hunger today by ensuring that kids start the day with a nutritious breakfast, are able to get the nutrition they need during the summertime, and families learn the skills they need to shop and cook on a budget. When we all work together, we can make sure kids get the healthy food they need. No Kid Hungry is a campaign of national anti-hunger organization Share Our Strength. Join us at NoKidHungry.org.

About Kellogg Company

At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2015 sales of $13.5 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Through our Breakfasts for Better Days™ global hunger initiative, we've provided more than 1.4 billion servings of cereal and snacks to children and families in need around the world. To learn more, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany, YouTube and on Social K.

^1. In 2016, for every specially marked box sold, Kellogg will donate 1% of sales, based on Nielsen average price, to No Kid Hungry for the expansion of school breakfast programs.