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King’s Hawaiian® and Macy’s Partner to Bring the Aloha Spirit to an International Audience at the 90th Anniversary Macy’s Thanksgiving Day Parade®

M | June 14, 2016

King’s Hawaiian^® and Macy’s Partner to Bring the Aloha Spirit to an International Audience at the 90^th Anniversary Macy’s Thanksgiving Day Parade^®

A King’s Hawaiian float depicting Hawaii’s landscapes, food and culture will debut in the 2016 Macy’s Thanksgiving Day Parade

Sharing the Aloha Spirit with the rest of the world is one of Hawaii’s most beloved traditions. This November, King’s Hawaiian^®, the Hawaiian foods company founded in Hilo, HI, in 1950, will partner with Macy’s to bring Hawaii’s unique foods, culture and breathtaking beauty to a worldwide audience of more than 50 million viewers, when it debuts a new float in the 90^th Anniversary Macy’s Thanksgiving Day Parade^®. On Thursday, Nov. 24, millions will marvel as the Hawaiian Islands take center stage down the streets of New York City in a marvelous showcase of the welcoming and enduring Aloha spirit.

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King's Hawaiian is set to debut a new float in the 90th Anniversary Macy's Thanksgiving Day Parade this November. (Graphic: Business Wire)

“The 90^th edition of Macy’s Thanksgiving Day Parade is shaping up to be a stellar celebration of this milestone anniversary,” said Amy Kule, executive producer of this internationally recognized holiday spectacle. “We are so excited to partner with King’s Hawaiian, as together we bring the beauty, food and welcoming spirit of the Hawaiian Islands to the East Coast of the U.S. and to a worldwide audience this November.”

“In addition to the float showcasing Hawaii’s natural beauty and Aloha spirit, we also wanted to highlight Hawaii’s unique agricultural significance,” said King’s Hawaiian CEO Mark Taira. “The Macy’s design team has done a great job combining each of these aspects into this float.”

Rising more than three stories high, the King’s Hawaiian float will showcase Hawaii’s natural landscapes – from its iconic waterfalls to its explosive volcanoes, famed beaches and indigenous foliage. Spectators will be welcomed to the scene by a surf shop café beckoning Aloha! to millions as it makes its way down the route, and a warm Mahalo as it leaves ear-to-ear smiles in its wake. The floating marvel’s centerpiece will showcase a working waterfall, emitting from the peak of a mountain that features sound and rising steam. Hawaii’s iconic sumptuous vegetation – from pineapples and coffee to sugar cane crops – will take root and sprout on the sides of the mountain in a terraced farming formation and also will be peppered lavishly above the entire float. The wondrous scene would not be complete without an explosive element, with an erupting volcano that will serve as the stage for a special performance by an acclaimed musical act (to be announced later this fall). The volcano will erupt throughout the march in highly dramatic fashion, showering the crowds not with lava, but with the event’s signature multi-color confetti showers. Aboard the float and escorting it down the line of march will be children and adults festively dressed, all spreading the Aloha spirit to millions of spectators lining the streets of New York or watching the spectacle from home.

The great state of Hawaii will have an incredible presence in the 2016 Macy’s Thanksgiving Day Parade, which also will showcase the return of the Hawaii All-State Marching Band. The high-spirited group, made up of exceptional high school musicians from every island, was selected early last year to be one of 11 chosen from a highly competitive field to bring the musical beat to the holiday spectacle. Numbering over 500 strong, the band will be the largest musical ensemble in the Macy’s Parade line-up this year.

The 90^th Anniversary Macy’s Thanksgiving Day Parade airs nationwide on NBC-TV, on Thursday, Nov. 24, 2016 from 9 a.m. – 12 p.m., in all time zones.

About the Macy’s Thanksgiving Day Parade:

With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy’s Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For 90 years, the Macy’s Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than 2-mile route in New York City with more than 8,000 participants in tow including Macy’s employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America’s best marching bands, fabulous floats and Macy’s signature giant helium character balloons. For more information on the Macy’s Parade, please visit www.macys.com/parade or call the Parade hotline at (212) 494-4495.

About King’s Hawaiian:

Founded more than 60 years ago in Hilo, Hawaii, by Robert R. Taira, KING'S HAWAIIAN is a family-owned business that for three generations has been dedicated to providing irresistible, original recipe Hawaiian foods made with Aloha Spirit. A priority for the company is sharing the Hawaiian Way – a uniquely Hawaiian approach to hospitality based on graciousness, generosity, and a commitment to making everyone feel a part of the KING'S HAWAIIAN 'ohana' (extended family). KING'S HAWAIIAN makes the #1 branded dinner roll in the United States, along with other great Hawaiian foods. The company operates baking facilities in Torrance, California, and Oakwood, Georgia. For more information visit the company's website at www.KingsHawaiian.com, "Like" KING'S HAWAIIAN on Facebook and Follow KING'S HAWAIIAN on Twitter.