Download NBA® 2K17 “The Prelude” For Free Starting September 9th
Critically acclaimed franchise to give fans early start to this year’s MyCAREER experience, ability to play
collegiate games and more!
2K today announced “The Prelude,” a free downloadable experience for NBA 2K17, the top-rated and
top-selling NBA video game simulation series*, which will be available on September 9, 2016. For the first time in NBA 2K history, gamers – both new and old – will get to start their MyCAREER experience prior to the game’s launch on
September 20, 2016 on Xbox One and PlayStation®4 computer entertainment systems. Gamers who download “The Prelude” will choose from
multiple authentic Division I collegiate programs and have the ability to boost their stock for the NBA Draft. Additionally, “The
Prelude” experience will include enhanced MyPlayer personalization through new mobile phone face scan technology via the MyNBA2K Companion App, and an all–new tutorial mode in 2KU, featuring 2016 USA Basketball Coach Mike Krzyzewski (“Coach
K”).
“The Prelude was designed specifically to introduce new fans to our franchise, and give them an introduction to our legendary
MyCAREER mode that puts the user at the center of an epic basketball story,” said Greg Thomas, President of Visual Concepts.
“Veterans of NBA 2K will also love getting a head start on their MyCAREER, so when the game launches they can be
ready to jump in and compete.”
During “The Prelude”, players will watch their draft stock fluctuate dynamically based on their performance across the
participation of multiple authentic college games. In true cinematic form, they’ll also catch a glimpse of exclusive MyCAREER
scenes through their customized avatar, which include interactions with high school coaches, teammates, and more. Players’ in-game
performance during college play will ultimately influence where they are drafted upon entering the league in NBA
2K17.
“The incredible excitement during the first week of NBA 2K16’s launch showed us there was an opportunity to
connect with even more fans prior to the formal release of NBA 2K17,” said Alfie Brody, VP of Marketing for
NBA 2K. “We think we’ve given our passionate community something special with this year, and can’t wait to see
the response from not only existing fans, but new ones as well.”
Included in “The Prelude” is 2KU, a tutorial featuring Coach K, focused on fundamental basketball strategies including pick and
roll execution, proper defensive positioning, ball movement, boxing out, court awareness and more. Gamers can also use the
MyNBA2K17 iOS and Android companion app to scan their facial likeness into their MyCAREER avatar within minutes.
This new mobile phone camera fan scan technology serves as the perfect introduction to the custom experience, as players begin
playing MyCAREER. Additionally, after September 16, 2016 gamers will be able to purchase and download playable “all-time great”
teams for each of the playable colleges as well as special collegiate MyTeam cards representing legendary players.
The NBA 2K17 Standard Edition will be available in both digital and physical formats for $59.99 on Xbox One,
Xbox 360, PlayStation®4 and PlayStation®3 computer entertainment systems, and Windows PC platforms on
September 20. The NBA 2K17 Kobe Bryant Legend Edition will be available in digital and physical formats for
$79.99 on Xbox One and PlayStation®4 system. Also available for pre-order is the NBA 2K17 Kobe Bryant
Legend Edition Gold offering fans the ultimate value at $99.99 with all of the regular NBA 2K17 Legend
Edition contents plus bonus items. All fans who pre-order any version of NBA 2K17 will receive their copy at
Early Tip-Off four days early, September 16.
Developed by Visual Concepts, NBA 2K17 is rated E for Everyone by the ESRB.
Follow @NBA2K on social media and look for the hashtag #ThisIsNotAGame for the latest NBA 2K17 news.
*According to 2008 - 2016 Metacritic.com and The NPD Group estimates of U.S. retail video game sales through July 2016.
2K is a publishing label of Take-Two Interactive Software, Inc. (NASDAQ:TTWO).
Online Account (13+) required to access online features. See www.take2games.com/legal and www.take2games.com/privacy for additional details.
About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, publisher and marketer of
interactive entertainment for consumers around the globe. The Company develops and publishes products through its two wholly-owned
labels Rockstar Games and 2K. Our products are designed for console systems and personal computers, including smartphones and
tablets, and are delivered through physical retail, digital download, online platforms and cloud streaming services. The Company’s
common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our
website at http://www.take2games.com.
About 2K
Founded in 2005, 2K develops and publishes interactive entertainment globally for console systems, handheld gaming systems and
personal computers, including smartphones and tablets, which are delivered through physical retail, digital download, online
platforms and cloud streaming services. 2K publishes titles in today’s most popular gaming genres, including shooters, action,
role-playing, strategy, sports, casual, and family entertainment. The 2K label has some of the most talented development studios in
the world today, including Firaxis Games, Visual Concepts, Hangar 13, Cat Daddy Games and 2K China. 2K’s stable of high quality
titles includes the critically acclaimed BioShock®, Borderlands™, Mafia, and XCOM® franchises, the beloved Sid Meier’s Civilization
series, Evolve™, Battleborn®, the popular WWE 2K franchise and NBA 2K, the #1 rated and #1 selling basketball franchise*. 2K is
headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ:TTWO). For more
information, please visit www.2k.com.
*According to 2008 - 2016 Metacritic.com and The NPD Group estimates of U.S. retail video game sales through July 2016.
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Cautionary Note Regarding Forward-Looking Statements
The statements contained herein which are not historical facts are considered forward-looking statements under federal
securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans,"
"potential," "predicts," "projects," "seeks," "will," or words of similar meaning and include, but are not limited to, statements
regarding the outlook for the Company's future business and financial performance. Such forward-looking statements are based on the
current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to
inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary
materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key
management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit
titles, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our
games, and risks associated with international operations. Other important factors and information are contained in the Company's
most recent Annual Report on Form 10-K, including the risks summarized in the section entitled "Risk Factors," the Company’s most
recent Quarterly Report on Form 10-Q, and the Company's other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only
as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of
new information, future events or otherwise.
2K
Ryan Peters, 415-507-7607
ryan.peters@2k.com
or
Access Emanate for 2K
Kim Taylor, 415-844-6289
ktaylor@access-emanate.com
or
Take-Two Interactive Software, Inc.
Alan Lewis, 646-536-2983
Corporate Press
alan.lewis@take2games.com
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