PISCATAWAY, N.J., Oct. 4, 2016 /PRNewswire/ -- Unexpected
guests at the front door? Worse yet, the in-laws stopping by unannounced? It's no worries with the new ActiClean self-cleaning toilet from American
Standard. Simply press a button, walk away, and let the toilet do the rest.
Just ask Howie Mandel.
The comedian, television host and self-described germaphobe is helping launch the ActiClean self-cleaning toilet, serving as its P.R. spokesperson.
American Standard, a LIXIL company, has invested heavily in the introduction of ActiClean, which is currently launching in
both retail and wholesale channels. The ActiClean self-cleaning toilet is a first-of-its-kind product for U.S. homeowners seeking
low-maintenance, affordable products that make life easier.
The brand is undertaking an innovative omni-channel approach to getting the word out to everyone in America that ActiClean is
the solution for anyone who dreads the unpleasant task of cleaning their toilet, or wants to make sure their toilet is always
ready for unexpected guests.
"A surprise visit from the in-laws is stressful," said Jeannette Long, vice president of
marketing communications. "We used that idea in our advertising to show how worry-free owning the ActiClean toilet can be and
demonstrate how American Standard is raising the standard.
The national advertising campaign, called "Surprise! It's the In-Laws!," will span TV, radio, consumer and trade print, digital and paid social to launch
ActiClean. Imagine the embarrassment of welcoming a surprise guest into your home and wondering whether your toilet is clean.
This national publicity effort uses that insight to demonstrate you'll never need to worry again.
Television advertising debuted September 2016 using targeted cable and video-streaming networks.
Broadcast is complemented with endemic home decor print for consumers, and trade print for plumbers, architects and
designers.
Supporting with earned media and social is a campaign leveraging clean freak Mandel, who leads the ActiClean Patrol to find
one lucky homeowner to receive a visit from him with an ActiClean toilet delivered to their home for installation. Consumers are
invited to upload videos to the ActiClean
Patrol website, showing why their bathroom desperately needs an ActiClean toilet to keep it clean and neat.
"The development of this new ActiClean self-cleaning toilet is a huge accomplishment in our business. It is a testament that
American Standard, after more than 140 years in the plumbing industry, continues to lead the way in developing innovative kitchen
and bath fixtures that offer consumers a lifetime of exceptional performance and reliability," said Maha El Kharbotly, chief
marketing officer of LIXIL Water Technology Americas, the business unit under which American Standard operates.
To participate in the ActiClean Patrol program, visit www.acticleanpatrol.com.
To learn more about the new ActiClean toilet, visit www.americanstandard.com/acticlean or call (800) 442-1902.
ABOUT AMERICAN STANDARD BRANDS
American Standard Brands make life healthier, safer and more beautiful at home, at work, in the community and
throughout the world. Offering total project solutions for residential and commercial customers around the world with respected
brands such as American Standard®, DXV®, Safety Tubs®, Crane Plumbing®, Eljer®, Fiat® and Decorative Panels International®.
American Standard Brands is owned by LIXIL Corporation (TSE
Code 5938), and is part of LIXIL Water Technology business, which operates across 150 countries. The LIXIL Water Technology
brands include: LIXIL, INAX, GROHE, American Standard, and JAXSON. Learn more at www.americanstandard.com, or follow us attwitter.com/AmStandard,https://www.facebook.com/AmericanStandardPlumbing.
ActiClean™ is a trademark of American Standard Brands.
ABOUT THE AGENCIES
The advertising campaign was created by Solve,
a Minneapolis-based branding and advertising agency. The P.R. and social activations with Mandel
are managed by O'Reilly DePalma, a boutique firm
specializing in the design and construction industry.
For more information:
Nora DePalma, O'Reilly DePalma
For LIXIL Water Technology Americas
American Standard, DXV
(770) 772-4726
nora.depalma@oreilly-depalma.com
Photo - http://photos.prnewswire.com/prnh/20161004/414953
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/american-standard-launches-national-campaign-to-announce-new-acticlean-self-cleaning-toilet-300338894.html
SOURCE American Standard Brands