SHANGHAI, China, Nov. 14, 2016 (GLOBE NEWSWIRE) -- Baozun Inc. (Nasdaq:BZUN) ("Baozun" or the "Company"), the
leading brand e-commerce service partner that helps brands execute their e-commerce strategies in China, today announced that total
order value settled through payment gateways on all of its e-commerce channels more than doubled from 2015 to over RMB2.5 billion
during Singles Day 2016.
Leveraging its sophisticated IT infrastructure, big data analysis capabilities and years of experience, Baozun
enhanced its operational efficiency to ensure it was adequately prepared to meet the enormous surge in orders. Baozun’s IT team
began preparing for Singles Day in May 2016 by upgrading the Company’s integrated IT system infrastructure and operational
processes to ensure that it would be capable of processing the significantly larger amount of orders this year. With its big data
analysis capabilities and strategic foresight, Baozun was able to predict quantity of orders, traffic patterns and conversion rates
throughout the day. Similar to previous years, Baozun hired an additional 1,500 temporary customer service staff who completed an
intensive training course to enhance the user experience and ensure the highest levels of customer satisfaction.
To meet the enormous surge in orders expected during Singles Day, Baozun began drafting sales plans, stocking
inventory and optimizing shipment and distribution plans in close cooperation with its brand partners in the months leading up to
Singles Day. Opened in September 2016, Baotong Cube, the Company’s first premium warehouse, participated in its first Singles Day
where the Company’s self-developed highly automated infrastructure enabled it to pre-sort orders for delivery to over 100 cities in
China. This saved precious time and reduced the costs of transferring parcels to logistic partners’ distribution centers.
Mr. Vincent Qiu, Chief Executive Officer of Baozun, commented, “Total order value more than doubled from last
year’s Singles Day, which I believe not only demonstrates our strategic foresight and management’s capabilities to adequately plan
with our brand partners for a massive surge in orders, but also exhibits the strengthened and expanded scale of our logistical
capabilities. I believe Baotong’s strategic alliance with our logistic partners greatly improved operational efficiency and
enhanced the consumer experience. This is a proof of concept for a new supply chain model we are developing, which will demonstrate
to brand partners the value we can provide with our full range of e-commerce solutions. Leveraging these resources, we were able to
ship over 1,000,000 orders on Singles Day, an increase of 130% compared with last year. We are committed to investing and further
innovating our IT, warehousing and fulfillment infrastructure as well as increasing operational efficiency throughout our entire
business. We will continue to partner with international leading brands that benefit from great consumer recognition and demand for
high quality authentic products. I am confident in our ability to continue offering more customizable solutions that will support
both our long-term growth and strengthen our market leading position.”
About Baozun Inc.
Baozun is the leading brand e-commerce service partner in China that helps brands execute their e-commerce
strategies in China by selling their goods directly to consumers online or by providing services to assist with their e-commerce
operations. The Company's integrated capabilities encompass all aspects of the e-commerce value chain, covering IT solutions, store
operations, digital marketing, customer services, warehousing and fulfillment.
For more information, please visit http://ir.baozun.com
For investor and media inquiries, please contact: Baozun Inc. Ms. Caroline Dong ir@baozun.com Christensen In China Mr. Christian Arnell Phone: +86-10-5900-1548 E-mail: carnell@christensenir.com In US Ms. Linda Bergkamp Phone: +1-480-614-3004 Email: lbergkamp@ChristensenIR.com
