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Finish Line Teams Up With adidas For Exclusive PureBOOST Release

February 1, 2017

Finish Line Teams Up With adidas For Exclusive PureBOOST Release

Partnership includes premium footwear and both in-store and digital content featuring NFL cornerback Josh Norman

Athletic retailer The Finish Line, Inc. (NASDAQ: FINL) has partnered with adidas for an exclusive PureBOOST footwear release, including five colorways, available online and in select stores nationwide.

“BOOST technology has been a huge game-changer for adidas and a must-have for sneaker collectors,” said Ronnie Jefferson, Senior Vice President and General Merchandising Manager at Finish Line. “We are thrilled to be the only athletic retailer to offer PureBOOST alongside adidas and provide our customers with a premium product that aligns with their unique and personal styles.”

The PureBOOST features a low cut design with Primeknit fabric on the upper, leather accents on the heel near the BOOST sole and subtle three stripes branding on the side. The sleek running silhouette and breathable fabric make the sneaker fashionable for both gym and street styles.

Alongside the shoe release, Finish Line has teamed up with Washington Redskins cornerback and Pro Bowl participant Josh Norman for exclusive digital and in-store content, including videos and social media postings.

“My life entails when you look good you feel good – when you feel good, you play good,” said Norman. “The adidas PureBOOST matches up with my dynamic style, making my off-field look clean and unforgettable.”

The partnership with adidas also includes free two-day shipping for a limited time on all full priced men’s, women’s and kid’s footwear. Customers are encouraged to share images of their new kicks online with the hashtag #3StripeLife.

Additional details about the adidas PureBOOST can be found on the company’s blog and FinishLine.com.

About The Finish Line, Inc.

The Finish Line, Inc. is a premium retailer of athletic shoes, apparel and accessories. Headquartered in Indianapolis, Finish Line has approximately 970 Finish Line branded locations primarily in U.S. malls and shops inside Macy’s department stores and employs more than 14,000 sneakerologists who help customers every day connect with their sport, their life and their style. Online shopping is available at www.finishline.com and www.macys.com. Mobile shopping is available at m.finishline.com. Follow Finish Line on Twitter at Twitter.com/FinishLine or Twitter.com/FinishLineNews and “like” Finish Line on Facebook at Facebook.com/FinishLine. Track loyalty points and find store and product information with the free Finish Line app downloadable for iOS and Android customers.

Finish Line also operates JackRabbit (previously referred to by the company as Running Specialty Group), which includes 65 specialty running stores in 17 states and the District of Columbia under the JackRabbit, The Running Company, Run On!, Blue Mile, Boulder Running Company, Roncker’s Running Spot, Running Fit, VA Runner, Capital RunWalk, Richmond RoadRunner, Garry Gribble’s Running Sports, Run Colorado, Raleigh Running Outfitters, Striders and Indiana Running Company banners. More information is available at www.jackrabbit.com or www.boulderrunningcompany.com. Follow the latest about the brand on Twitter at Twitter.com/JackRabbit or Instagram via @JackRabbitNYC.

Forward-Looking Statements

This news release includes statements that are or may be considered "forward-looking" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements generally can be identified by the use of words or phrases such as "believe," "expect," "future," "anticipate," "intend," "plan," "foresee," "may," "should," "will," "estimates," "outlook," "potential," "optimistic," "confidence," "continue," "evolve," "expand," "growth" or words and phrases of similar meaning. Statements that describe objectives, plans or goals also are forward-looking statements.

All of these forward-looking statements are subject to risks, management assumptions and uncertainties that could cause actual results to differ materially from those contemplated by the relevant forward-looking statements. The principal risk factors that could cause actual performance and future actions to differ materially from the forward-looking statements include, but are not limited to, the company's reliance on a few key vendors for a majority of its merchandise purchases (including a significant portion from one key vendor); the availability and timely receipt of products; the ability to timely fulfill and ship products to customers; fluctuations in oil prices causing changes in gasoline and energy prices, resulting in changes in consumer spending as well as increases in utility, freight and product costs; product demand and market acceptance risks; deterioration of macroeconomic and business conditions; the inability to locate and obtain or retain acceptable lease terms for the company's stores; the effect of competitive products and pricing; loss of key employees; execution of strategic growth initiatives (including actual and potential mergers and acquisitions and other components of the company's capital allocation strategy); cybersecurity risks, including breach of customer data; a major failure of technology and information systems; risks associated with any strategic alternatives carried out with respect to JackRabbit, including any sale or similar transaction; and the other risks detailed in the company's Securities and Exchange Commission filings. Readers are urged to consider these factors carefully in evaluating the forward-looking statements. The forward-looking statements included herein are made only as of the date of this report and Finish Line undertakes no obligation to publicly update these forward-looking statements to reflect subsequent events or circumstances.