NEW YORK, Feb. 7, 2017 /PRNewswire/ -- Foot Locker, Inc. (NYSE:
FL), the New York-based specialty athletic retailer, today announced its "February Brings the
Best" campaign with "Stats," the brand's
newest spot featuring NBA point guard, Russell Westbrook. Foot Locker's annual February campaign
highlights the latest product and gear releases hitting stores, including the Air Jordan XXXI featured in this year's
campaign.
In Foot Locker's latest spot, Westbrook bumps into a fan in a hotel lounge while wearing Jordan gear. After sharing that his
fresh gear is from Foot Locker, Westbrook is complimented on his impressive streak of triple-doubles on the court. Westbrook
tells the fan it's really all about getting wins, but goes on to rattle off his unique stats. Westbrook takes it too far when he
names himself "the all-time greatest Russell in league history." Hall of Famer Bill Russell, makes
a cameo, peering over his newspaper to remind Westbrook that he's the greatest "Russell."
"February truly does bring the best at Foot Locker, and who better to celebrate that with than one of the brightest stars in
the NBA," said Stacy Cunningham, vice president of marketing. "As Russell continues to be a leader
on the court, we knew he was the perfect addition to help us launch this year's campaign."
The spot, created by worldwide agency BBDO, launches digitally today and will make its broadcast debut on Feb. 9 on TNT. The campaign will continue through NBA All-Star with spots in State Farm All-Star Saturday Night
and the 66th NBA All-Star Game on Sunday, Feb. 19.
"I was honored to be a part of Foot Locker's new spot, particularly because it included being featured alongside the
legendary, Bill Russell," said Westbrook. "I've been focused on being the best player that I can
be to help my team this season, so it was fun to take a step back, shoot this commercial and have some fun with my 'Stats.'"
February at Foot Locker brings the best of footwear, apparel and accessories, with special Black History Month and All-Star
Game packs from Jordan Brand, Nike, adidas, Puma and more.
About Foot Locker:
Foot Locker is part of Foot Locker, Inc., a specialty athletic retailer that operates 3,363 stores in 23 countries in
North America, Europe, Australia, and New Zealand. Through its Foot Locker, Footaction, Lady Foot
Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners Point, and Sidestep retail stores, as well as its
direct-to-customer channels, including footlocker.com, Eastbay.com and SIX02.com, the Company is a leading provider of athletic
footwear and apparel.
Additional information may be found at footlocker.com |
Instagram: @footlocker | Twitter: @footlocker #Approved | YouTube: youtube.com/footlocker | Blog: unlocked.footlocker.com | Facebook: facebook.com/footlocker | App: iOS and Android
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SOURCE Foot Locker, Inc.