Tremor Video Rallies Advertising Technology Industry with #ThisWayUp Platform
Global Industry Summit Series Serves as International Call for Collaboration and Change
Tremor Video, Inc. (NYSE:TRMR), a provider of software for video ad effectiveness, today announced the unveiling
of #ThisWayUp, a thought-leadership platform and Global Summit Series, at Mobile World Congress 2017 in Barcelona. The initiative
is a call for ad tech players to rise above current industry challenges and realize opportunities for continued innovation and
growth.
Tremor Video will unite the industry by hosting a year-long half-day summit series in major cities around the world. These
inclusive, open, and insight-fueled summits offer a platform for content providers, agencies, and advertisers to collaborate and
explore solutions to the industry’s biggest challenges. As a leader in ad tech for 10+ years, Tremor Video is uniquely positioned
to rally the sector around a new discourse in advertising technology, which is rapidly growing through mobile, gaming and Advanced
TV. While the company is primarily focused on video advertising across all screens, the opportunities for collaboration and
knowledge-sharing among the broader ad tech sector are immense.
“#ThisWayUp is a step forward and an invitation for our partners and peers to come together to grow, thrive and better serve the
Internet in 2017 and beyond,” said Jennifer Catto, Chief Marketing Officer. “We have been having these intense and fruitful
conversations behind closed doors for years, and we feel it’s time to bring this discourse to the forefront. With ever-evolving
developments the ground is constantly shifting under advertising technology. We aim to inspire the industry.”
The campaign comes on the heels of Tremor Video’s announcement of record results for Q4 2016.
About the Global Summit Series
The half-day, single-topic summits provide a chance for attendees to hear from industry luminaries on best practices and
solutions to the biggest challenges in ad tech today. Topics will be determined based on audience interest and will include
Advanced TV, measuring attention, AR/VR, advanced bidding, and more.
The series kicks off in May of 2017 in New York and continues through December 2017 in London, San Francisco, Singapore and
Sydney.
Join the #ThisWayUp Movement
About Tremor Video
Tremor Video (NYSE:TRMR) provides software for video advertising effectiveness. Our buyer and seller platforms enable seamless
transactions in a premium video marketplace by offering control and transparency to clients. We employ patented all-screen
technology to make every advertising moment more relevant for consumers, and deliver maximum results for buyers and sellers
Investor Relations:
Tremor Video, Inc.
Andrew Posen, 212-792-2315
Senior Director Investor Relations
IR@TremorVideo.com
or
Media:
MWWPR
Ivy Chen, 415-580-6133
ichen@mww.com
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