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Finish Line Teams Up With Rich Homie Quan And adidas For Exclusive Sneaker Release

March 17, 2017

Finish Line Teams Up With Rich Homie Quan And adidas For Exclusive Sneaker Release

Partnership includes digital content and involvement in sweepstakes sponsored by Quan’s record label

Athletic retailer The Finish Line, Inc. (NASDAQ: FINL) has teamed up with rap artist Rich Homie Quan and adidas for an exclusive Tubular Shadow colorway release. The retailer will also supply prizes for a sweepstakes sponsored by Motown Records in conjunction with the release of his newest single “Replay.”

“We’re in the middle of an exciting time in retail where style, music and influencers all connect with one another,” said Paul Diehl senior director of content, social and consumer trends at Finish Line. “Each influences the other and we’ve harnessed that concept with our partnership and how it resonates with our customers and their interests.”

As part of the partnership, Quan sports the all-white Tubular Shadows in photos featured on the retailer’s social accounts and in-store displays. On the retailer’s YouTube channel, Quan stars in short video spots with his single “Replay” playing in the background. The sneakers include a superlight and breathable knit upper with textured accents, rope laces and a low-cut design that promotes both style and comfort. The partnership additionally includes participation in a sweepstakes sponsored by Motown Records. Fans have the opportunity to win a signed pair of adidas Tubular Shadows by Quan and Finish Line gift cards worth $1,000, $250 and $100 respectively by streaming and saving “Replay” to their online music collection. The promotion runs through March¹.

“What I wear inspires me when I get into the studio – it decides what type of lyrics I’m going to spit each day,” said Quan. “Putting together a fresh outfit with fresh shoes is as good as putting together a fresh track. My style is about more than just looking good; it’s about channeling how I feel and what I create. ”

More information about the partnership can be found on the retailer’s YouTube channel and details about the adidas Tubular Shadow can be found on the company’s blog and FinishLine.com.

About The Finish Line, Inc.

The Finish Line, Inc. is a premium retailer of athletic shoes, apparel and accessories. Headquartered in Indianapolis, Finish Line has approximately 970 Finish Line branded locations primarily in U.S. malls and shops inside Macy’s department stores and employs more than 14,000 sneakerologists who help customers every day connect with their sport, their life and their style. Online shopping is available at www.finishline.com and www.macys.com. Mobile shopping is available at m.finishline.com. Follow Finish Line on Twitter at Twitter.com/FinishLine or Twitter.com/FinishLineNews and “like” Finish Line on Facebook at Facebook.com/FinishLine. Track loyalty points and find store and product information with the free Finish Line app downloadable for iOS and Android customers.

Forward-Looking Statements

This news release includes statements that are or may be considered "forward-looking" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements generally can be identified by the use of words or phrases such as "believe," "expect," "future," "anticipate," "intend," "plan," "foresee," "may," "should," "will," "estimates," "outlook," "potential," "optimistic," "confidence," "continue," "evolve," "expand," "growth" or words and phrases of similar meaning. Statements that describe objectives, plans or goals also are forward-looking statements.

All of these forward-looking statements are subject to risks, management assumptions and uncertainties that could cause actual results to differ materially from those contemplated by the relevant forward-looking statements. The principal risk factors that could cause actual performance and future actions to differ materially from the forward-looking statements include, but are not limited to, the company's reliance on a few key vendors for a majority of its merchandise purchases (including a significant portion from one key vendor); the availability and timely receipt of products; the ability to timely fulfill and ship products to customers; fluctuations in oil prices causing changes in gasoline and energy prices, resulting in changes in consumer spending as well as increases in utility, freight and product costs; product demand and market acceptance risks; deterioration of macroeconomic and business conditions; the inability to locate and obtain or retain acceptable lease terms for the company's stores; the effect of competitive products and pricing; loss of key employees; execution of strategic growth initiatives (including actual and potential mergers and acquisitions and other components of the company's capital allocation strategy); cybersecurity risks, including breach of customer data; a major failure of technology and information systems; risks associated with any strategic alternatives carried out with respect to JackRabbit, including any sale or similar transaction; and the other risks detailed in the company's Securities and Exchange Commission filings. Readers are urged to consider these factors carefully in evaluating the forward-looking statements. The forward-looking statements included herein are made only as of the date of this report and Finish Line undertakes no obligation to publicly update these forward-looking statements to reflect subsequent events or circumstances.

¹NO PURCHASE NECESSARY. Open to legal residents of the contiguous US and D.C., at least 13 years of age. Sweepstakes ends March 31, 2017. Official Rules available at https://Motown.lnk.to/ReplayGiveaway. Sponsor: Motown Records.