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Safety 1st Unveils Secret to a Safer Home with Ready to Install Everywhere Gate

T.DII.A

Global leader in child safety introduces hassle-free gate that goes from box to stairs in minutes

PR Newswire

FOXBORO, Mass., March 29, 2017 /PRNewswire/ -- Safety 1st, a global brand of Dorel Juvenile, a segment of Dorel Industries Inc. (TSX: DII.B, DII.A), today announced the launch of its new Ready to Install Everywhere Gate. From the global leader in home safety products, it is the easiest safety gate to install in the market, allowing parents to skip complicated assembly and make their home safer in minutes. The gate is available now at Babies"R"Us for $69.99 MSRP in white and will be available soon on Amazon.

Child safety is the number one priority for parents, which is why we work to eliminate as many barriers to a safer home as possible," said Kellee Senic, product marketing manager at Safety 1st. "The Ready to Install Everywhere Gate will allow parents to spend less time poring over instructions and installation and more time enjoying experiences with their child."

The Ready to Install Everywhere Gate comes fully assembled with screws and instructions attached and can be installed in one-third of the time as competitors using only a screwdriver. The gate's no-trip and mounted hardware design keeps stairways and other unsafe areas of the home off limits for babies and children. It was designed with day-to-day convenience in mind, featuring a one-hand operation swing-open door.

To learn more about Safety 1st, the Ready to Install Everywhere Gate, and the entire line of Safety 1st safety gates, please visit www.safety1st.com, on Facebook/safety1st, Instagram @safety_1st, and Twitter @safety1st.

About Dorel Juvenile

Dorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile products and bicycle company. The Company's safety and lifestyle leadership is pronounced in both its Juvenile and Bicycle categories with an array of trend-setting, innovative products. Dorel Juvenile's powerfully branded products include global juvenile brands Safety 1st, Quinny, Maxi-Cosi and Tiny Love, complemented by regional brands such as Cosco, Bébé Confort and Infanti. In Dorel Sports, brands include Cannondale, Schwinn, GT, Mongoose, Caloi, IronHorse and SUGOI.  Dorel Home markets include a wide assortment of both domestically produced and imported furniture products, principally within North America. Dorel Industries Inc. has annual sales of US$2.6 billion and employs approximately 10,000 people in facilities located in over twenty-five countries worldwide.

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/safety-1st-unveils-secret-to-a-safer-home-with-ready-to-install-everywhere-gate-300430305.html

SOURCE Dorel Industries Inc.



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