New York-based lifestyle retailer expands into Canada
TORONTO and NEW YORK, April 7, 2017 /PRNewswire/ --
Footaction, a New York-based retailer of apparel and footwear lifestyle brands, celebrates the
grand opening of its Toronto flagship today. With 6,500 square-feet of premium retail space, the
Toronto Eaton Centre location marks the brand's first expansion outside the U.S.
Presenting a unique layout, the new Footaction store is organized largely by brand, rather than by product category, to
enhance the customer shopping experience. Leading brands will each have their own concept shops with cross-category product
offerings, including: Nike Kicks Lounge at Footaction, adidas Originals Collective at Footaction, and Puma Select at Footaction.
This shop-in-shop layout will allow customers to easily navigate the best of the best, identifying coveted products more
efficiently.
"We are thrilled to bring the Footaction brand into Canada. With this first store in Toronto
Eaton Centre, we're delivering an elevated retail experience to our customers and establishing ourselves as the go-to partner for
the world's leading athletic-inspired and lifestyle brands," said Frank Bracken, vice president
and general manager, Footaction Canada. "Footaction is best defined where streetwear and sneaker culture intersect – a space
we're confident will translate well for our Canadian consumer."
In addition to partner concept shops, Footaction is rolling out elevated event and retail storytelling spaces in key North
American cities called Capsule. Each space will be named after the city it represents – the first in Toronto being Capsule|416 by Footaction – taking cues from local street style, offering unique experiences
for retail discovery, and featuring ever-changing and localized stories.
Footaction's layout evolution and expansion into Canada is part of the company's ongoing
commitment to be the premier destination for style and sneaker culture offering the hottest sneakers, apparel and accessories.
Featured brands from the Footaction Toronto store include Canadian brands Peace Collective, Herschel, and Naked & Famous
Denim, as well as Jordan, Nike, adidas, PUMA, Levi's, Champion and more.
With the addition of Toronto Eaton Centre, Footaction has more than 265 brick-and-mortar locations across North America and direct-to-consumer channels at footaction.com and footaction.ca. For more
information visit Instagram, Twitter, Facebook and YouTube using
#OwnThe6IX.
ABOUT FOOTACTION:
Footaction is part of Foot Locker, Inc. (NYSE: FL), a specialty athletic retailer that operates approximately 3,363
stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Footaction, Foot Locker,
Lady Foot Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners Point, and Sidestep retail
stores, as well as its direct-to-customer channels, including footaction.com, footlocker.com, Eastbay.com and SIX02.com, the
Company is a leading provider of athletic footwear and apparel.
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SOURCE Footaction