Columbia Sportswear Company Announces Appointments of Chief Financial Officer and Chief Transformation
Officer
Columbia Sportswear Company (Nasdaq:COLM), a leading innovator in the active outdoor apparel, footwear, accessories, and
equipment industries, today announced the appointment of Jim Swanson as the company’s Senior Vice President and Chief Financial
Officer and Peter Rauch as the company’s Senior Vice President and Chief Transformation Officer.
Swanson brings a wealth of experience with the company to his role, having served in a variety of key finance positions over the
past 14 years. Swanson served as Columbia’s Senior Global Financial Analyst from April 2003 to December 2004, as Finance Manager
from January 2005 to December 2008 and as Director of Strategic and Financial Planning from January 2009 to May 2015 when he was
named Vice President of Finance. Prior to joining the company, Swanson served in a variety of financial planning and analysis, tax
and accounting roles, including senior financial analyst at Freightliner Corporation and at Tality Corporation – a wholly-owned
subsidiary of Cadence Design Systems – and as a senior tax and business advisory associate at Arthur Andersen.
Swanson will fill the position currently held by Tom Cusick, who has been promoted to Executive Vice President and Chief
Operating Officer, effective July 1, 2017.
Rauch will lead the company’s newly-formed transformation office, which is being established as part of the on-going business
assessment launched by the company in the first quarter of 2017.
Rauch brings to the role diverse, global experience with the company. Currently serving as the company’s Vice President, Chief
Accounting Officer since August 2016, Rauch joined the company in January 2008 as Retail Accounting Manager. He was promoted to
Director of Retail Accounting in April 2010, Senior Financial Controller – EMEA in June 2011, and Chief Financial Officer of the
company’s joint venture in China in July 2013. Prior to Columbia Sportswear Company, he served as Senior Manager Accounting &
Reporting for Webtrends from 2006 to 2007 and was an accountant with Deloitte from 1999 to 2006. He is a certified public
accountant.
“I am excited to share the appointment of these two new leaders as we continue to organize around the new operating model we
announced last week,” Tim Boyle, Columbia’s President and Chief Executive Officer, commented. “Jim’s deep knowledge of the
company’s business and his proven financial management skills will provide great insight and continuity as we move forward with our
strategic business initiatives. Similarly, Peter’s global financial and operational experience will enable him to play a key role
leading change initiatives to support our commitment to being a brand-led, consumer-first organization and to successfully execute
on our strategic plan. I look forward to working with both Jim and Peter in their new roles.”
Swanson and Rauch will report to EVP and COO Tom Cusick. Both appointments will take effect July 1, 2017.
About Columbia Sportswear Company
Columbia Sportswear Company has assembled a portfolio of brands for active lives, making it a leader in the global active
lifestyle apparel, footwear, accessories, and equipment industry. Founded in 1938 in Portland, Oregon, the company’s brands are
today sold in approximately 90 countries. In addition to the Columbia® brand, Columbia Sportswear Company also owns the Mountain
Hardwear®, SOREL®, prAna®, and OutDry® brands. To learn more, please visit the company’s websites at www.columbia.com, www.mountainhardwear.com, www.sorel.com, www.prana.com, and www.outdry.com.
Columbia Sportswear Company
Analysts/Investors:
Ron Parham, 503-985-4584
Sr. Director of Investor Relations & Corporate Communications
rparham@columbia.com
or
Media
Scott Trepanier, 503-985-4183
Global Brand Director
strepanier@columbia.com
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