TORONTO, March 13, 2018 (GLOBE NEWSWIRE) -- Snipp Interactive Inc. ("Snipp" or the “Company”)
(OTCQB:SNIPF) (TSX-V:SPN), a global provider of digital marketing promotions, rebates and loyalty solutions, today announced
that it has created an industry first marketing resource for the Cannabis Industry – The Cannabis Marketing Resource Center
(“CMRC”). The CMRC brings together all of the accumulated knowledge that Snipp has acquired in designing and launching marketing
programs in regulated industries, namely:
- Alcohol – Beer, Wine, Spirits
- Pharmaceuticals – Over the Counter (OTC) and Prescription Drugs
- Tobacco – Cigars, Cigarettes, Tobacco
- Arms & Ammunition – Small Arms, Guns, Bullets
- 3-Tier Tax Systems – Manufacturer to Distributor to Retailer
The resource center’s mission is to help its members understand both consumer and business-to-business marketing
best practices successfully used in the past by the largest players in these mature and established industries. The goal is to also
help Cannabis marketers hit the ground running and take advantage of the deep expertise and flexible technology platforms
engineered by Snipp for these industries, thereby enabling cannabis-related companies to more easily launch sophisticated solutions
that are legally-compliant. Members can join for free and get access to a wealth of detailed case studies, periodic webinars and
one on one consultation time with our design and deployment teams, which include employees with deep cross-industry, legal and
technical knowledge.
Snipp has enabled a simple application process that can be accessed at www.snipp.com/CMRC. Qualified applicants will receive a welcome email along with further
instructions.
According to Atul Sabharwal, Chief Executive Officer at Snipp, “We are very excited to announce the Cannabis
Marketing Resource Center. Having access to such a wealth of knowledge will allow the industry to launch sophisticated, compliant
and responsible programs that will enable all of the players along the chain - from manufacturers to distributors to retailers and
the associated accessory providers -- to plan for a future that will resemble the experience of very similar regulated industries.
This is familiar ground for Snipp as a veteran provider for these sectors, so we have the tools to help cannabis companies as they
begin to face the inevitable pressures that come with competition, particularly in the areas of customer acquisition and retention,
along with the ongoing task of managing competing priorities among manufacturers, distributors and retailers. Our deep expertise in
Pharma programs will also help players in the medical cannabis space better equip themselves to work with the medical
community.
We are excited by the interest we are getting from leading companies in this space, many of whom have now
received licenses not only to grow Cannabis but also to distribute through established retail channels like Shoppers Drug Mart.
Snipp already carries out multiple programs within Shoppers for a variety of brands and is very familiar with the dynamics of
competitive selling for manufacturers who are reliant on their retail partners to drive sales of their products.
In the US, we are already in discussions with the leading Cannabis chain store in Colorado and with one of the
largest global manufacturers of accessories for the Cannabis industry. Moreover, we already work closely with multiple brands of a
$40+ Billion USD Fortune 500 Company in the Wines and Spirits space, who recently made a $191MM investment in a world leading
diversified Cannabis company based in Canada to bring Marijuana infused drinks to the Canadian market. With this background,
we are very well positioned to service the needs of this nascent marketplace and drive adoption of our solutions in yet
another industry vertical.”
Visit the Snipp website at http://www.snipp.com/ for Snipp’s full suite of solutions and examples of Snipp programs.
About Snipp:
Snipp is a global loyalty and promotions company with a singular focus: to develop disruptive engagement
platforms that generate insights and drive sales. Our solutions include shopper marketing promotions, loyalty, rewards, rebates and
data analytics, all of which are seamlessly integrated to provide a one-stop marketing technology platform. We also provide the
services and expertise to design, execute and promote client programs. SnippCheck, our receipt processing engine, is the market
leader for receipt-based purchase validation; SnippLoyalty is the only unified loyalty solution in the market for CPG brands. Snipp
has powered hundreds of programs for Fortune 1000 brands and world-class agencies and partners.
Snipp is headquartered in Toronto, Canada with offices across the United States, Canada, Ireland, Europe, and
India. The company is publicly listed on the OTCQB, of the OTC market in the United States of America, and on the Toronto Stock
Venture Exchange (TSX) in Canada. Snipp was selected to the TSX Venture 50®, an annual ranking of the strongest performing
companies on the TSX Venture Exchange, in 2015 and 2016. SNIPP IS RANKED AMONGST THE TOP 500 FASTEST GROWING COMPANIES IN NORTH
AMERICA On Deloitte’s 2017 Technology Fast 500™ List, for the second year in a row.
FOR FURTHER INFORMATION PLEASE CONTACT:
MKR Group, Inc.
Todd Kehrli / Mark Forney
snipp@mkr-group.com
Snipp Interactive Inc.
Jaisun Garcha
Chief Financial Officer
investors@snipp.com
Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements that involve risks and uncertainties, which may cause
actual results to differ materially from the statements made. When used in this document, the words "may", "would", "could",
"will", "intend", "plan", "anticipate", "believe", "estimate", "expect" and similar expressions are intended to identify
forward-looking statements. Such statements reflect our current views with respect to future events and are subject to such risks
and uncertainties. Many factors could cause our actual results to differ materially from the statements made, including those
factors discussed in filings made by us with the Canadian securities regulatory authorities. Should one or more of these risks and
uncertainties, such as changes in demand for and prices for the products of the company or the materials required to produce those
products, labour relations problems, currency and interest rate fluctuations, increased competition and general economic and market
factors, occur or should assumptions underlying the forward looking statements prove incorrect, actual results may vary materially
from those described herein as intended, planned, anticipated, or expected. We do not intend and do not assume any obligation to
update these forward-looking statements, except as required by law. The reader is cautioned not to put undue reliance on such
forward-looking statements.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the
policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Copyright Snipp Interactive Inc. All rights reserved. All other trademarks and trade names are the property of
their respective owners.
