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Propel Media Reports $34.5 Million of Adjusted EBITDA for 2017, up 57% over 2016

PROM

IRVINE, Calif., March 30, 2018 (GLOBE NEWSWIRE) -- Propel Media, Inc. (OTCPink:PROM), a performance focused digital media and advertising company, today announced its financial results for the fourth quarter and full year ended December 31, 2017. In 2017, the Company generated $88.7 million in revenue and $34.5 million of adjusted EBITDA.

Performance Highlights for the Year Ended December 31, 2017:

  • Revenue of $88.7 million, as compared to $61.2 million for 2016
  • Operating income of $29.9 million, as compared to $16.7 million for 2016
  • Adjusted EBITDA of $34.5 million, as compared to $21.9 million for 2016
  • Continued to invest in DeepIntent, an integrated data and programmatic buying platform acquired by the Company in 2017

Performance Highlights for the Fourth Quarter 2017:

  • 12th consecutive positive adjusted EBITDA quarter since becoming a publicly-traded company in January 2015
  • Revenue of $26.3 million, as compared to $16.6 million in the fourth quarter of 2016
  • Operating income of $6.6 million, as compared to $6.3 million in the fourth quarter of 2016
  • Adjusted EBITDA of $8.6 million, as compared to $7.0 million in the fourth quarter of 2016

“We set the bar high with aggressive goals for 2017 and I’m proud to report that the team exceeded expectations. It was terrific to see everyone work together in order to achieve such strong results,” said Marv Tseu, Chief Executive Officer of Propel Media.

“This year, we will continue to dedicate resources to grow our audience and invest in DeepIntent’s cutting edge software development and go-to-market strategy,” continued Tseu. “We believe that DeepIntent’s artificial intelligence-based platform will give it a meaningful competitive advantage by allowing it to deliver contextually relevant audiences in a brand safe environment to its advertisers.”

Further details concerning the results of operations for the year ended December 31, 2017 is set forth in the Company’s Annual Report on Form 10-K filed with the Securities and Exchange Commission on March 29, 2018.

About Propel Media
Propel Media connects digital marketers with unique audiences through intent-based technology that delivers superior performance with measurable results. We “Do Digital Differently” with a distinctive approach to digital powered by proprietary contextualization technology and a unique supply of ad inventory. Headquartered in Irvine, California, Propel Media is distinguished by its ability to deliver consistent results and its commitment to providing the highest level of client services to its partners. 

For more information visit: www.propelmedia.com

Forward-Looking Statements:
This press release includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including those statements regarding Propel Media’s capital structure, ability to execute its operating plan, anticipated financial flexibility and future financial performance and any other statements that are not statements of historical fact. These statements may be identified, without limitation, by the use of forward-looking terminology such as “anticipates”, “expects,” “will” or comparable terms or the negative thereof. Such statements are based on management’s current estimates, assumptions that management believes to be reasonable, and currently available competitive, financial, and economic data as of the date hereof. Forward-looking statements are inherently uncertain and subject to a variety of events, factors and conditions, many of which are beyond the control of Propel Media and not all of which are known to Propel Media, including, without limitation those risk factors described from time to time in Propel Media’s reports filed with the SEC. Among the factors that could cause Propel Media’s actual results to differ materially are: loss of key advertising customers; inability to acquire new advertising customers; limitations on its ability to acquire new users profitably or at all; inability to protect its intellectual property; inability to comply with the covenants in its credit facility; inability to obtain necessary financing or enter into equity arrangements with existing or new institutional shareholders; inability to execute its acquisition strategy; inability to effectively manage its growth; failure to effectively integrate the operations of acquired businesses; competition; loss of key personnel; increases in costs of operations; continued compliance with government regulations; and general economic conditions. Further, investors should keep in mind that Propel Media’s financial results in any particular period may not be indicative of future results. Propel Media is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, changes in assumptions or otherwise, except as required by law.

Use of Non-GAAP Financial Information
In addition to the results presented in accordance with generally accepted accounting principles, or GAAP, we present Adjusted EBITDA, which is a non-GAAP measure. Adjusted EBITDA, which is based upon the adjusted EBITDA which we report to our lenders, is a key measurement monitored by management, and is determined by taking net (loss) income (the nearest GAAP measure) and adding interest, taxes, depreciation, amortization, impairment charges, stock based compensation, bank fees, losses from extraordinary, unusual or nonrecurring items, including board of director fees paid during the year ended December 31, 2017, noncash items, merger and other onetime expenses and severance. We believe that this non-GAAP measure, viewed in addition to and not in lieu of our reported GAAP results, provides useful information to investors by providing a more focused measure of operating results, enhances the overall understanding of past financial performance and future prospects, and allows for greater transparency with respect to key metrics used by management in its financial and operational decision making. The non-GAAP measure presented herein may not be comparable to similarly titled measures presented by other companies. Adjusted EBITDA has been reconciled to the nearest GAAP measure in the table following the financial statements attached to this press release.

 

   
   
Propel Media, Inc. and Subsidiaries  
Consolidated Balance Sheets  
         
   As of December 31,   
Assets    2017       2016    
         
Current assets        
Cash $ 5,081,000     $ 2,823,000    
Accounts receivable, net   9,502,000       6,595,000    
Prepaid expenses and other current assets   1,157,000       564,000    
Total current assets   15,740,000       9,982,000    
         
Property and equipment, net   3,315,000       1,594,000    
Intangible assets   1,201,000       20,000    
Goodwill   6,028,000       2,869,000    
Deferred tax assets, net   18,932,000       31,691,000    
Other assets   137,000       89,000    
Total assets $ 45,353,000     $ 46,245,000    
         
Liabilities and Stockholders’ Deficit        
Current liabilities        
Accounts payable $ 4,419,000     $ 1,861,000    
Accrued expenses   4,252,000       3,914,000    
Advertiser deposits   2,137,000       1,832,000    
Current portion of long-term debt   6,181,000       6,089,000    
Total current liabilities   16,989,000       13,696,000    
         
Long-term debt, less current portion, net   60,725,000       65,999,000    
Obligations to transferors, net   15,203,000       14,569,000    
Other non-current liabilities   -       142,000    
Total liabilities   92,917,000       94,406,000    
         
Stockholders' Deficit        
Preferred Stock, $0.0001 par value, authorized 1,000,000 shares,   -       -    
no shares issued or outstanding        
Common Stock, $0.0001 par value, authorized 500,000,000 shares,        
issued and outstanding 250,010,162 at December 31, 2017 and 2016   25,000       25,000    
Additional paid-in capital   3,717,000       2,757,000    
Accumulated deficit   (51,306,000 )     (50,943,000 )  
Total stockholders’ deficit   (47,564,000 )     (48,161,000 )  
Total liabilities and stockholders' deficit $ 45,353,000     $ 46,245,000    
         
         


Propel Media, Inc. and Subsidiaries
Consolidated Statements of Income
                 
                 
    For the Three Months Ended December 31,   For the Years Ended December 31,
      2017       2016       2017       2016  
                 
Revenues   $ 26,313,000     $ 16,637,000     $ 88,667,000     $ 61,226,000  
Cost of revenues     10,226,000       5,280,000       32,800,000       21,710,000  
Gross profit     16,087,000       11,357,000       55,867,000       39,516,000  
                 
Operating expenses:                
Salaries, commissions, benefits and related expenses     4,675,000       3,622,000       14,986,000       14,123,000  
Technology, development and maintenance     1,366,000       402,000       4,021,000       3,488,000  
Sales and marketing     82,000       49,000       143,000       118,000  
General and administrative     2,716,000       408,000       4,103,000       1,641,000  
Professional services     163,000       158,000       1,042,000       1,154,000  
Depreciation and amortization     450,000       419,000       1,660,000       2,142,000  
Impairment of software and intangible assets     -       -       20,000       183,000  
                 
Operating expenses     9,452,000       5,058,000       25,975,000       22,849,000  
                 
Operating income     6,635,000       6,299,000       29,892,000       16,667,000  
                 
Other income (expense):                
Interest expense, net     (2,881,000 )     (3,027,000 )     (12,216,000 )     (12,311,000 )
Gain from extinguishment of debt     -       -       -       106,000  
Other income     106,000       (2,000 )     106,000       16,000  
Total other expense     (2,775,000 )     (3,029,000 )     (12,110,000 )     (12,189,000 )
                 
Income before income tax expense     3,860,000       3,270,000       17,782,000       4,478,000  
Income tax expense     (12,984,000 )     (2,010,000 )     (18,145,000 )     (3,897,000 )
Net (loss) income   $ (9,124,000 )   $ 1,260,000     $ (363,000 )   $ 581,000  
                 
Net (loss) income per common share, basic and diluted   $ (0.04 )   $ 0.01     $ (0.00 )   $ 0.00  
                 
Weighted average number of common shares outstanding, basic and diluted     250,010,162       250,010,162       250,010,162       250,010,162  
                 
                 


Propel Media, Inc. and Subsidiaries
Reconciliation of Adjusted EBITDA
 
               
  For the Three Months Ended December 31,   For the Years Ended December 31,
    2017       2016       2017       2016
Net Income (GAAP) $   (9,124,000 )   $   1,260,000     $   (363,000 )   $   581,000
Add (subtract) the following items:              
Depreciation and amortization     450,000         419,000         1,660,000         2,142,000
Impairment charges     -          -          20,000         183,000
Interest expense     2,881,000         3,027,000         12,216,000         12,311,000
Stock-based compensation     243,000         229,000         960,000         1,640,000
Tax expense (benefit)     12,985,000         2,010,000         18,151,000         3,906,000
Bank fees     27,000         27,000         108,000         24,000
Amortization of DeepIntent deferred purchase price     287,000         -          551,000         - 
Merger and other one-time expenses      (54,000 )       (3,000 )       267,000         224,000
Board of Directors fees     900,000         -          900,000         - 
Severance     10,000         8,000         10,000         921,000
Adjusted EBITDA (a non-GAAP measure) $    8,605,000     $    6,977,000     $    34,480,000     $    21,932,000
               


Press Contact:

David Shapiro
Propel Media
press@propelmedia.com 

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