Avaya Edge Channel Program Delivers, Evolves and Expands Partner Opportunities
Program receives 5-Star Partner Program Rating from CRN
Avaya Holdings Corp. (NYSE: AVYA) today announced that progress made in meeting commitments, evolving programmatics and
expanding partner opportunities has netted the Avaya Edge channel program a 5-Star rating from CRN®, a brand of The Channel Company.
Avaya’s efforts to improve its channel program fall into three key areas: simplification, speed of commerce, skills development
– all designed to enable partners to succeed as businesses transition to Cloud solutions, engage in digital transformation and look
to the advantages of new and emerging technologies such as artificial intelligence, machine learning and blockchain. By way of
example in each area:
- Simplification: Avaya has made it easier for partners to do business with the company. The Avaya
Cloud storefront is the result of extensive infrastructure improvements targeted at enhancing the speed and ease of transacting
cloud sales. Now customers and sales agents can quote and place orders electronically in minutes. Avaya has even streamlined
its product and solutions portfolio: for example, consolidating the number of user interfaces for its unified communications
platforms under Avaya Equinox, a single, powerful signature user experience.
- Speed of commerce: A new program, SPARK, kicks off this week aimed at accelerating revenue-driven
leads to partners to increase their sales funnel and success. In addition, Avaya’s latest cloud performance incentives reward
partners for their growth across Avaya’s solutions and services portfolio, and the value they provide to their customers. The
Avaya CX Partner App provides instant access from mobile devices to customer materials, videos, in-app
messaging and tailored news preferences and more to stay up-to-date and equipped with the tools and materials they need to win.
- Skills development: Avaya knows the relationship partners have with their customers’ means keeping
them abreast of the use cases for new and emerging technologies and how they are supported by the Avaya portfolio. Avaya Edge
Cloud Integrator and Specialist program tracks help ensure partners have the skills needed to assist companies with the
transition to adopt Avaya cloud solutions. The Avaya World Innovation Tour – happening now – translates terms like digital transformation, customer
experience, and omni-channel into smarter, more personal interactions and more flexible, secure systems. Live solution
demonstrations show how artificial intelligence, blockchain, IoT and Cloud integrate with the Avaya portfolio to help connect
everyone with everything, making work less work and customer service more extraordinary. Avaya also hosts over 100 partner
enablement sessions per quarter with over 20,000 attendees, connecting partners with industry experts and tools to solve
customer challenges and deliver the best communications experience possible.
The 5-Star Partner Program Guide rating recognizes an elite subset of companies that offer solution providers the best
partnering elements in their channel programs. To determine the 2018 5-Star ratings, The Channel Company’s research team assessed
each vendor’s partner program based on investments in program offerings, partner profitability, partner training, education and
support, marketing programs and resources, sales support and communication.
Quotes
“The Avaya Edge channel program is firing on all cylinders – it’s a great time to be an Avaya partner. The demand is there and
we’re making it even easier for partners to connect with customer opportunities, and have the skills, tools and support needed to
move them into first place when it decision-making time comes. We’re very pleased that our efforts are recognized by CRN as a 5-
Star Partner Program.”
-- Gary Levy, Vice President, U.S. Channels, Avaya
“Finding the right technology vendor to partner with can be a daunting task, given the vast array of choices now available to
solution providers. CRN’s Partner Program Guide and 5-Star ratings help them narrow the field and find the best fit, identifying
the most rewarding partner programs and providing crucial insight into their strengths and benefits. We are pleased to present our
2018 PPG list, recognizing the strongest and most successful partner programs in the channel today.”
-- Robert Faletra, Executive Chairman of The Channel Company
About Avaya
Avaya is a global leader in digital communications software, services and devices for businesses of all sizes. Our open,
intelligent and customizable solutions for contact centers and unified communications offer the flexibility of Cloud, on-premises
and hybrid deployments. Avaya shapes intelligent connections and creates seamless communication experiences for our customers, and
their customers. Our professional planning, support and management services teams help optimize solutions, for highly reliable and
efficient deployments. Avaya Holdings Corp. is traded on the NYSE under the ticker AVYA. For more information, please visit
www.avaya.com.
Cautionary Note Regarding Forward-Looking Statements
This document contains certain “forward-looking statements.” All statements other than statements of historical fact are
“forward-looking” statements for purposes of the U.S. federal and state securities laws. These statements may be identified by the
use of forward looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may,"
"might," “our vision,” "plan," "potential," "preliminary," "predict," "should," "will," or “would” or the negative thereof or other
variations thereof or comparable terminology and include, but are not limited to, availability and effectiveness of new products
and features. The Company has based these forward-looking statements on its current expectations, assumptions, estimates and
projections. While the Company believes these expectations, assumptions, estimates and projections are reasonable, such
forward-looking statements are only predictions and involve known and unknown risks and uncertainties, many of which are beyond its
control. The factors are discussed in the Company’s Registration Statement on Form 10 filed with the Securities and Exchange
Commission, may cause its actual results, performance or achievements to differ materially from any future results, performance or
achievements expressed or implied by these forward-looking statements. For a further list and description of such risks and
uncertainties, please refer to the Company’s filings with the SEC that are available at www.sec.gov . The Company cautions you that the list of important factors included in the Company’s SEC
filings may not contain all of the material factors that are important to you. In addition, in light of these risks and
uncertainties, the matters referred to in the forward-looking statements contained in this report may not in fact occur. The
Company undertakes no obligation to publicly update or revise any forward-looking statement as a result of new information, future
events or otherwise, except as otherwise required by law.
Source: Avaya Newsroom
Avaya Holdings Corp.
Deborah Lewandowski, 630-245-2750
deblewan@avaya.com
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