BATTLE CREEK, Mich., May 15, 2018 /PRNewswire/
-- Kellogg's® Froot Loops® fans are in for a wild ride as new Kellogg's® Wild Berry Froot Loops® – the
brand's first new flavor in 10 years, featuring both a new taste and shape – lands on shelves just in time for summer.
With a purple star joining a new berry-inspired mix of red, blue and green iconic loops, new Wild Berry Froot Loops
delivers on top flavor preferences – sweet and fruity – by perfectly balancing tangy and sweet berry flavors to
create a cereal that will have fans going wild from the moment its delightful aroma tickles their nose.
"Our colorful loops are both beloved and iconic, and now fans will have a new way to do 'Whatever Froots their Loops'
throughout the day," said Teresa Lindsey-Houston, Senior Marketing Director for Kellogg's
Morning Foods. "New Kellogg's Wild Berry Froot Loops delivers a wild new fruity taste experience that bursts from the box,
no matter when or where it's opened."
This new flavor is just a taste of the colorful experiences to come, as AWAYTOMARS X Froot Loops will offer fans even more
ways to express "Whatever Froots Your Loops" with a new fashion capsule collection inspired in part by the new Wild Berry
Froot Loops – and co-created by fans – debuting later this summer.
New Kellogg's Wild Berry Froot Loops will be available nationwide at all major retailers and grocery stores where
breakfast foods are sold, with a suggested retail price between $4.69 and $5.79.
For more information on the cereal, checkout www.kelloggs.com and follow Froot Loops on Facebook and Instagram.
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our
beloved brands include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn
Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. Net sales in 2017 were approximately
$13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods.
Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three
billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.
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SOURCE Kellogg Company