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Post Malone Partners with Crocs to Reimagine the Classic Clog

CROX | November 1, 2018

Post Malone Partners with Crocs to Reimagine the Classic Clog

Multi-Platinum-Recording Artist is Long-Time Fan of Iconic Brand and Embodies Spirit of “Come As You Are”

Crocs, Inc. (NASDAQ: CROX), a global leader in innovative casual footwear for women, men and children, today announced a product collaboration with multi-platinum-recording artist Post Malone. The Post Malone x Crocs Dimitri Clog features a devilishly awesome take on the iconic Classic Clog and includes six custom-designed Jibbitz™ charms, including re-creations of his infamous “Stay Away” tattoo and his Posty Co™ logo.

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Post Malone x Crocs Dimitri Clog (Photo: Business Wire)

The limited-edition style will be available starting today for $59.99 at crocs.com.

Formally partnering with Post Malone, a long-time Crocs fan who is not afraid to poke holes in convention, is an authentic and natural fit for the brand. Crocs, known for never wavering from its identity, is wrapping up the second year of its Come As You Are™ campaign, which celebrates the uniqueness of individuals and inspires everyone to be comfortable in their own shoes.

“If you like something, go get it,” Post Malone said. “I wear Crocs everywhere from the bar to the stage and I felt it was the perfect collaboration to get together with Crocs and give the fans what they’ve been asking for.”

Post Malone is one of the hottest musicians on the planet. His second studio album, “beerbongs & bentleys,” released earlier this year, broke the Spotify streaming record on its first day with 78.7 million streams worldwide. More recently, Post Malone won Best Pop/Rock Male Artist and Best Rap/Hip-Hop Album at the American Music Awards of 2018. He also won the 2018 MTV Video Music Award for Song of the Year as well as Top Rap Song at the Billboard Music Awards.

“Amidst his record-setting year, when Post tweeted ‘U can tell a lot about a man by the Jibbitz in his Crocs’, that really got our attention,” said Crocs Chief Marketing Officer Terence Reilly. “Post Malone is a beloved creator and represents what it means to be comfortable in your own shoes, so collaborating on product design is special. We’re thrilled with how the Post Malone x Crocs Dimitri Clog turned out and excited about what’s to come. Stay tuned.”

About Crocs, Inc.

Crocs, Inc. (Nasdaq: CROX) is a world leader in innovative casual footwear for women, men and children, combining comfort and style with a value that consumers know and love. Every pair of shoes within Crocs’ collection contains Croslite™ material, a proprietary, molded footwear technology, delivering extraordinary comfort with each step.

In 2018, Crocs reinforces its mission of “everyone comfortable in their own shoes” with the second year of its global Come As You Are™ campaign. To learn more about Crocs or Come As You Are, please visit www.crocs.com or follow @Crocs on Facebook, Instagram and Twitter.

About Post Malone

Post Malone stirs a mix of genres into his own sonic sound that’s both intoxicating and invigorating. His RIAA Platinum certified debut album, Stoney, led the genre-bending Dallas, TX artist to his first Top 10 Billboard 200 and first #1 R&B/Hip-Hop Album while being the “#1 Debut Hip-Hop Artist of 2016”. In 2018, his sophomore album, beerbongs & bentleys, debuted on the Billboard Top 200 at #1 and achieved one the year’s “biggest streaming weeks ever”. Additionally, Post charted nine songs in the Top 20 of the Hot 100, notching “the most songs in the Top 20 of the Hot 100.” Moreover, he also smashed the record for most simultaneous Top 40 Hot 100 hits with 14. As beerbongs & bentleys returned to #1 for the second consecutive week on the Top 200, his domination shows no sign of slowing down.