Roots and Shawn Mendes release limited-edition capsule collection
December 4, 2018,
at 3:00 P.M. E.T. at the Roots store in the CF Toronto Eaton Centre
TORONTO, Dec. 3, 2018 /CNW/ - Roots ("Roots," "Roots Canada" or the "Company") (TSX: ROOT) the premium
outdoor lifestyle brand, announces the launch of Roots x Shawn Mendes, with a capsule
collection designed in collaboration with Toronto-born multi-platinum singer/songwriter,
Shawn Mendes. The official release of the limited-edition collection, which celebrates Shawn's
first-ever stadium show, is Tuesday, December 4, 2018 at 3:00 p.m. eastern
time at the Roots x Shawn Mendes pop-up shop in the Roots store at the CF Toronto
Eaton Centre. Shawn's global fanbase will be able to buy the collection online at www.roots.com on December 5, 2018. Fans that attend the in-store event will be
given a code for priority presale access and guaranteed tickets to Shawn's Rogers Centre show. Roots x Shawn Mendes is the first step in an ongoing creative collaboration between Roots and Shawn.
"I'm so excited to launch this collaboration with Roots," said Shawn Mendes. "With my first
ever stadium show coming up in my home town Toronto, it felt like the perfect way to celebrate,
by teaming up with one of the most iconic Canadian brands."
Roots, together with Shawn and his creative team, designed the capsule collection to celebrate the announcement of Shawn's
homecoming with his first-ever headlining stadium show, taking place at the Rogers Centre on September 6,
2019. Presales for Shawn's Rogers Centre show start on December 5 and go on sale to the
general public on December 15 (a full list of on-sale timings and ticket links can be found at ShawnStadium.com). Shawn Mendes: The Tour begins in March 2019, with more than 60 dates across Europe, North America and Australia. In May 2018,
Shawn released his highly-anticipated third album (Shawn Mendes) which debuted at #1 on
international album charts, making him the third youngest solo artist to ever have three #1 albums.
"We are thrilled to partner with Shawn during such an important milestone in his career," said Karen
Zuccala, Vice President, Marketing of Roots. "It is an honour to work with such an incredibly talented Canadian singer and
songwriter and bring his vision to life. The collection is the beginning of an ongoing creative relationship; we are excited to
see where we can take this."
For 45 years, Roots has been drawing inspiration through art and music and celebrating the individuality of style as a form of
self-expression. Roots has proudly collaborated with Grammy- and Juno-winning musicians, Academy Award-winning actors, Olympic
athletes and other notable celebrities across the globe. The Roots x Shawn Mendes
collection welcomes another great artist into the creative fold.
Featuring nods to the album art for Shawn's latest release, the limited-edition capsule collection consists of a hoodie
($88), sweatpants ($82), two pocket t-shirts ($36 each), a toque ($32), as well as a custom-designed Award Jacket ($598), handcrafted in the Roots Toronto Leather Factory. The collection embodies the unmistakable style, and
uncompromising comfort and quality Roots is known for.
About Shawn Mendes
Toronto born multi-platinum singer/songwriter Shawn
Mendes released his highly anticipated self-titled third album in May 2018. The album
debuted at #1 on the Billboard 200 album chart as well as multiple additional worldwide markets, including Australia, Canada, Mexico, Belgium, Holland & more. Shawn
Mendes made Shawn the third youngest solo artist to ever have three #1 albums, and became one of the top
best-selling album debuts of 2018. The album shot to #1 on iTunes upon release in over 80 countries around the world. Leading up
to the album, he released multiple tracks including "Youth" Featuring Khalid, "In My Blood" and "Lost In Japan." Both "In My Blood" and "Lost In Japan," the first two songs
released off the new album, experienced massive success, soaring to the #1 and #2 spots on the overall iTunes chart in the
U.S, Top 5 on iTunes in 50 countries, and held the #1 and #2 spots on Spotify's "New Music Friday" playlist. With "In My
Blood," Shawn became the first artist to ever have had four #1 singles at AC radio before the age of 20. In April 2017, Shawn released his 3x Platinum hit "There's Nothing Holdin' Me Back." The track scored Shawn his
second #1 single at Top 40 radio and on Billboard's Pop Songs chart, joining 7x Platinum single "Stitches." Throughout his
career, Shawn has achieved 3 consecutive #1 album debuts, 2 Platinum albums, and 8 consecutive platinum and
multi-platinum singles. Worldwide, he has sold over 15 million albums, 100 million singles, and has amassed over 16 billion song
streams and 5 billion YouTube views. Shawn has completed two sold-out world tours with over one million tickets sold, selling out
legendary arenas including NYC's Madison Square Garden, Toronto's
Air Canada Centre, and London's O2 Arena in minutes. Shawn
Mendes: The Tour begins in March 2019, with over 60 dates currently announced
across Europe, North America and Australia, with more to be announced soon. He topped Billboard's "21 Under 21" in 2017 and 2018 and has been
featured on Forbes "30 Under 30," Spotify's "25 Under 25," and Time Magazine's "Time 100 Most Influential". In February 2018, ROI Influencer Media recognized Shawn as the #1 Most Influential Artist and #1 Most Influential
Teen across all social media platforms.
About Roots
Established in 1973, Roots is a premium outdoor lifestyle brand with a rich Canadian heritage and portfolio
of apparel, leather goods, accessories and footwear. Roots delivers products to customers through its store network, online
platform and international partnerships. As of August 4, 2018, Roots integrated omni-channel
footprint included 117 company retail stores in Canada, five company retail stores in
the United States, 112 partner-operated stores in Taiwan, 27
partner-operated stores in China and a global e-commerce platform. Roots Corporation is a
Canadian corporation doing business as "Roots" and "Roots Canada".
Forward-Looking Information
Certain information in this press release contains forward-looking information. This information is based on
management's reasonable assumptions and beliefs in light of the information currently available to us and are made as of the date
of this press release. Actual results and the timing of events may differ materially from those anticipated in the
forward-looking information as a result of various factors. Information regarding our expectations of future results,
performance, achievements, prospects or opportunities or the markets in which we operate is forward-looking information.
Statements containing forward-looking information are not facts but instead represent management's expectations, estimates and
projections regarding future events or circumstances. Many factors could cause our actual results, level of activity, performance
or achievements or future events or developments to differ materially from those expressed or implied by the forward-looking
statements.
See "Forward-Looking Information" and "Risk Factors" in the Company's Annual Information Form for the fiscal year ended
February 3, 2018 for a discussion of the uncertainties, risks and assumptions associated with these
statements. Readers are urged to consider the uncertainties, risks and assumptions carefully in evaluating the forward-looking
information and are cautioned not to place undue reliance on such information. We have no intention and undertake no obligation
to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as
required by applicable securities law.
View original content to download multimedia:http://www.prnewswire.com/news-releases/roots-x-shawn-mendes-to-launch-december-4-2018-in-celebration-of-shawns-rogers-centre-stadium-show-announcement-300759238.html
SOURCE Roots Corporation
View original content to download multimedia: http://www.newswire.ca/en/releases/archive/December2018/03/c7476.html