SHANGHAI, China, Dec. 19, 2018 (GLOBE NEWSWIRE) -- Bilibili Inc. (“Bilibili”) (Nasdaq: BILI), a leading online
entertainment platform for young generations in China, and Taobao Marketplace (“Taobao”), China’s largest mobile commerce
destination under Alibaba Group (“Alibaba”), today announced that they have entered into a business collaboration agreement in
content-driven e-commerce and commercialization of Bilibili’s intellectual property (“IP”) assets.
Under the agreement, Bilibili and Taobao will collaborate to develop a dynamic ecosystem that will better
connect content creators, merchandise and users on both platforms. Specifically, through Bilibili, content creators on Bilibili
will register and operate a number of accounts on Taobao, and promote merchandise by producing content in a creative and
interactive format. Bilibili and Taobao will also work to promote and commercialize Bilibili’s IP assets, leveraging consumer
insights on both platforms. Additionally, Taobao will provide Bilibili with e-commerce technical support to ensure a more efficient
user experience.
“This business collaboration with Taobao is a remarkable testament to Bilibili’s commercial potential and
closely aligns us with China’s leading and most successful e-commerce platform,” said Mr. Rui Chen, Chairman of the Board and Chief
Executive Officer of Bilibili. “We can now leverage Taobao’s gigantic platform and seasoned e-commerce operating capabilities to
further help our content creators realize and improve their commercial values, thereby building a more-virtuous content community
and commercialization-focused ecosystem.”
“Through this collaboration, we will better incentivize the creativity of our young people and will utilize each
other’s strengths and resources to generate more premium content. We look forward to working with Taobao to fulfill the tremendous
entertainment and consumption needs of the young generations in China, and importantly, in turn, we look forward to increasing the
value we bring to all of our stakeholders,” Mr. Chen concluded.
“Early in 2015, Taobao rolled out a program to encourage bloggers, writers and online experts to post content on
various channels on Taobao, to amplify the value of creative content. Over 1.6 million content creators, including anime, comic and
games (ACG) experts, were actively supporting the Taobao App and helping brands on our platform engage with consumers,” said Fan
Jiang, Vice President of Alibaba Group and President of Taobao. “Through deep cooperation with IP holders and content creators,
Taobao has experienced the great potential of ACG. We greatly value Bilibili’s unique online hub themed around ACG, and appreciate
“Gen Z” demographic expertise and believe there is a great, natural synergy between us. Together with Bilibili, we are devoted to
tapping into the significant business value of this coveted demographic and bringing rich content and products to the young
generations.”
About Bilibili Inc.
Bilibili represents the iconic brand of online entertainment with a mission to enrich the everyday life of
young generations in China. Bilibili is a full-spectrum online entertainment world covering a wide array of genres and
media formats, including videos, live broadcasting and mobile games. Bilibili provides an immersive entertainment
experience and high-quality content that caters to the evolving and diversified interests of its users and communities,
and has built its platform based on the strong emotional connections of Bilibili’s users to its content and
communities.
For more information, please visit: http://ir.bilibili.com.
About Taobao Marketplace
Launched in 2003, Taobao Marketplace (www.taobao.com) is a social commerce platform that allows consumers to enjoy an engaging,
personalized shopping experience, optimized by big-data analytics. Through highly relevant and engaging content, as well as
real-time updates from merchants, consumers can learn about products and new trends at the same time as interacting with each other
and their favorite merchants and brands. Merchants on Taobao Marketplace are primarily individuals and small businesses. According
to Analysis, Taobao Marketplace was China’s largest mobile commerce destination in terms of gross merchandise value in 2017. Taobao
Marketplace is a business of Alibaba Group.
Safe Harbor Statement
This announcement contains forward-looking statements. These statements are made under the “safe harbor”
provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by
terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and
similar statements. Among other things, statements regarding the expected closing of the transaction in this announcement are or
contain forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could
cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to,
those included in Bilibili’s and Alibaba’s filings with the SEC. All information provided in this press release is as of the date
of this press release, and neither Bilibili Inc. nor Alibaba Group Holding Limited undertakes any duty to update such information,
except as required under applicable law.
For investor and media inquiries, please contact:
For Bilibili in China:
Bilibili Inc.
Juliet Yang
Tel: +86-21-2509 9255 Ext. 8523
E-mail: ir@bilibili.com
The Piacente Group, Inc.
Ross Warner
Tel: +86-10-5730-6200
E-mail: bilibili@tpg-ir.com
For Bilibili in the United States:
The Piacente Group, Inc.
Brandi Piacente
Tel: +1-212-481-2050
E-mail: bilibili@tpg-ir.com
For Taobao:
Katie Lee
Tel: +852 6843 5667
Email: k.lee@alibaba-inc.com
Claire Zhao
Tel: +852 9727 8923
Email: yanan.z@alibaba-inc.com
