Drive Shack is partnering with leading global technology company,
TrackManTM, to bring U.S. players the best in golf and gaming
technology. The golf entertainment company will be using TrackMan’s
latest and most advanced golf offering – TrackMan Range (TM Range) – to
drive its gaming experience.
One of the golf industry’s most accurate tracking technologies, TM Range
is a Doppler radar-based system that has multiple radars working
together to cover both the entire tee area and range outfield to provide
unparalleled precision ball tracking and real-time feedback. Unlike
camera-based launch monitors that focus on ball impact and measure a set
of launch conditions to predict or estimate where the ball is likely to
land, the TM Range radar-based system tracks a shots’ actual trajectory,
in real time, measuring the full flight of the ball from launch to
landing.
“We want to provide our guests with the best golf and entertainment
experience out there. TrackMan Range will help us do this,” said Drive
Shack Chief Executive Officer, Ken May. “The radar-based technology they
have is the best in the world and it opens up endless possibilities for
us. It will allow us to be more innovative with our range games and give
us the ability to develop concepts that will truly make us stand apart
from other golf entertainment providers.”
With TM Range, Drive Shack will be able to improve the guest experience
at its venues, providing more accurate game play as it tracks the ball’s
actual path instead of estimating where the ball will go. The precision
and real time benefits of the technology will also allow Drive Shack to
enhance its gaming experience, designing range games with greater
interactive features.
“The added precision TM Range provides is incredible,” adds Kyle
Rickman, Senior Vice President of Technology at Drive Shack. “It offers
a stronger user experience since it matches the actual trajectory of the
ball with what the player is seeing in the game. We now have the
capability to create more interactive experiences for our guests, adding
fun and fresh new games that will keep them coming back for more.”
Drive Shack will continue to use its own proprietary games, however it
will add several new virtual courses to its offerings, which will be
provided by TrackMan. Thanks to TrackMan’s extensive portfolio, Drive
Shack will be able to provide guests with an ever-changing selection of
celebrated courses to choose from.
“We’re very excited to be working with Drive Shack and to have TrackMan
technology power these amazing facilities. Combining the best tracking
technology available with Drive Shack’s great and engaging golf
entertainment concept makes for a strong offering. We certainly look
forward to growing this strategic partnership,” said TrackMan Chief
Executive Officer, Klaus Eldrup-Jørgensen.
The technology behind TM Range is the same technology used by almost all
top players in the world. The simple yet revolutionary solution allows
players at all levels to track their shots and get live feedback on the
range. It’s also optimal for game improvement, delivering performance
data instantly for analysis and review, making self-improvement and
continuous learning effective and effortless.
Drive Shack plans to roll out the new range technology at its three
locations opening this summer in Raleigh, NC, Richmond, VA and West Palm
Beach, FL.
ABOUT DRIVE SHACK
Drive Shack is a entertainment company that features the latest in golf
and gaming technology with venues offering signature interactive range
games, virtual course play, restaurant and bar, and classic arcade game
center. Drive Shack opened its first venue in Orlando, April 2018, and
has several locations opening in 2019 including Raleigh, NC; Richmond,
VA and West Palm Beach, FL. For more information visit driveshack.com.
ABOUT TRACKMAN
TrackManTM is fully wireless, easy to use, indoor/outdoor,
radar-based solution for analyzing the impact conditions and resulting
ball flight in golf. TrackMan provides the industry’s most accurate real
time data and graphics on ball launch, flight, and landing. Its unique
combination of radar and video technology provides the ultimate solution
for Equipment Manufacturers, Teaching Pros, Facilities, Broadcasters,
Club Fitters, and Ambitious Golfers. TrackMan A/S, headquartered in
Vedbæk, Denmark, is the developer and owner of TrackManTM technology.
TrackMan technology includes a comprehensive patent portfolio of granted
patents and pending patents applications.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190515005509/en/
Copyright Business Wire 2019