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US Commercial Printing Revenues to Fall Less Than 1.0% Yearly in Nominal US Dollars to 2023

Ongoing Price Competition Amid Digital Media Substitution Will Underlie Losses

CLEVELAND, Oct. 11, 2019 /PRNewswire/ -- US commercial printing revenues are forecast to fall less than 1.0% yearly in nominal US dollars to 2023, according to Commercial Printing: United States, a report recently released by Freedonia Focus Reports. Overcapacity due to a long-term trend of declining demand is contributing to intense competition and driving down prices, magnifying industry revenue losses. However, increasing paper prices and growing demand for custom, individualized packaging are expected to prevent faster declines. Rising demand for higher-priced sustainable products will also stave off further losses. As clients of commercial printing services increasingly ask for shorter – but often more complex or custom – printing runs, the shift is expected to benefit digital printing to the detriment of other segments.

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More information about the report is available at:

Lithographic commercial printing revenues, the largest process segment, are projected to contract 1.8% annually to 2023. Declines will result from increasing competition from digital and flexographic printing processes in label and wrapper applications, as well as advertising applications. Technological improvements expanding the capabilities and cost effectiveness of digital and flexographic printing are expected to compound losses. Nevertheless, lithographic processes will continue to dominate the commercial printing market due to widespread use in advertising and periodical applications, preventing faster declines.

These and other key insights are featured in Commercial Printing: United States. This report forecasts to 2023 US commercial printing revenues in nominal US dollars. Total revenues are segmented by printing process in terms of:

  • lithographic
  • digital
  • flexographic
  • screen
  • gravure
  • other processes such as engraving, letterpress, and thermography

Total revenues are also segmented by application as follows:

  • labels and wrappers
  • advertising
  • periodicals
  • books
  • other applications such as garments and other fabrics, financial and legal forms, and office products

To illustrate historical trends, total revenue and the various segments are provided in annual series from 2008 to 2018.

Publishers and content owners that print their own material in-house (captive publishing) are excluded from this report. 3D printing and the value of ancillary non-printing service offered by commercial printers are also excluded.

About Freedonia Focus Reports
Each month, The Freedonia Group – a division of – publishes over 20 new or updated Freedonia Focus Reports, providing fresh, unbiased analysis on a wide variety of markets and industries. Published in 20-30 pages, Focus Report coverage ranges from raw materials to finished manufactured goods and related services such as freight and construction. Additional Services & Industries reports can be purchased at Freedonia Focus Reports or

Analysis is intended to guide the busy reader through pertinent topics in rapid succession, including:

  • total historical market size and industry output
  • segmentation by products and markets
  • identification of market drivers, constraints, and key indicators
  • segment-by-segment outlook in five-year forecasts
  • a survey of the supply base
  • suggested resources for further study

Press Contact:
Corinne Gangloff
+1 440.684.9600

Cision View original content to download multimedia:

SOURCE The Freedonia Group



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