VANCOUVER, British Columbia, Jan. 09, 2020 (GLOBE NEWSWIRE) -- AgraFlora Organics International Inc. (“AgraFlora” or the “Company”) (CSE: AGRA) (Frankfurt: PU31) (OTCPK: AGFAF), a growth oriented and diversified international cannabis company, is pleased to announce that the Company’s CBD-performance product line, HowlBrands, will be featured on the forefront of the Toronto Wolfpack RLFC’s (the “Toronto Wolfpack” or “TWP”) jersey’s throughout the 2020 RLF Super League season. The placement of the Company’s HowlBrands’ line of CBD creams and sports supplements on TWP’s home and away kits will mark the first time a CBD-product has been so prominently featured within the realm of professional sport, affording the Company valuable exposure to an already-engaged product audience familiar with the gladiatorial sport of rugby.
In October, 2019, AgraFlora's exclusive CBD sports partner, the Toronto Wolfpack, was promoted to the 2020 RLF Super League competition – an accomplishment that positions the TWP in the highest tier of English Rugby League, boasting international broadcast reach to over 250 million homes. The Toronto Wolfpack achieved 704 million unique views from associated print and Web articles throughout the 2019 season, as well as 40.4 million views attributed from its global Rugby Strength product announcement.
By way of an exclusive manufacturing and distribution agreement with the Toronto Wolfpack and HowlBrands, AgraFlora is positioned at the nexus of the burgeoning CBD-infused performance products marketplace and the vast captive audience of professional sports. The exclusive agreement is further bolstered by TWP's recent Super League promotion and transatlantic professional sports team status, affording AgraFlora with a noteworthy platform to capture material market share within the sports nutrition and rehabilitation segments.
HowlBrands' product lines are developed and formulated by a team of medical professionals and natural health experts and boast THC-free, non-genetically modified organism, gluten-free, vegan and organic accreditations.
The Company also announced it issued 800,000 common shares at a deemed price of $0.25 per share to Vendure Genetics Labs Inc. pursuant to an amended supply agreement dated December 16, 2019.
About AgraFlora Organics International Inc.
AgraFlora Organics International Inc. is a growth oriented and diversified company focused on the international cannabis industry. It owns an indoor cultivation operation in London, ON and is a joint venture partner in Propagation Services Canada Inc. and its large-scale 2,200,000 sq. ft. greenhouse complex in Delta, BC. The Company is also retrofitting a 51,500-square-foot good manufacturing practice (“GMP”) edibles manufacturing facility in Winnipeg, Manitoba. AgraFlora has a successful record of creating shareholder value and is actively pursuing other opportunities within the cannabis industry. For more information please visit: www.agraflora.com.
ON BEHALF OF THE BOARD OF DIRECTORS
Brandon Boddy
Chairman & CEO
T: (604) 398-3147
| For additional information: | |
| | |
| AgraFlora Organics International Inc. | For French inquiries: |
| Tim McNulty | Remy Scalabrini, Maricom Inc. |
| E: ir@agraflora.com | E: rs@maricom.ca |
| T: (800) 783-6056 | T: (888) 585-MARI |
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Forward-looking Information Cautionary Statement
Except for statements of historic fact, this news release contains certain “forward-looking information” within the meaning of applicable securities law. Forward-looking information is frequently characterized by words such as "plan”, “expect”, “project”, “intend”, “believe”, “anticipate”, “estimate” and other similar words, or statements that certain events or conditions “may” or “will” occur. Forward-looking statements are based on the opinions and estimates at the date the statements are made, and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements including, but not limited to delays or uncertainties with regulatory approvals, including that of the CSE. There are uncertainties inherent in forward-looking information, including factors beyond the Company’s control. There are no assurances that the business plans for AgraFlora Organics described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. Additional information identifying risks and uncertainties that could affect financial results is contained in the Company’s filings with Canadian securities regulators, which are available at www.sedar.com.
