RE: Q3 Print Decline - Good News? Hello Boom888, thanks for sharing. Maybe you saw this also?
https://yptalk.wordpress.com/2012/11/04/adp-launches-power-of-yellow-campaign-to-fight-a-virus-of-misperception/
In presentations at the kickoff event, each of these industry experts noted key aspects of the factual arguments this effort will present:
Dr. Dennis Fromholzer: “….the value of a lead from print yellow pages is 25X more valuable than a click to an online ad”
David Goddard: “….people where saying print was dead 10 years ago. We project the print/digital revenue mix will not reach 50/50 until 2018 at the earliest…”
Paul Gordon: “…the reality is the industry isn’t knocking down trees solely to make paper for its products”
Steve Sitton: “…print is not dying on schedule as many said it would. Our research has found that the migration to digital is slowing. That’s a very inconvenient truth”