Infinity AR Announces New Virtual Media Center

NEW YORK, NY--(Marketwired - Sep 10, 2013) - Infinity Augmented Reality, Inc. ("Infinity Augmented Reality" or "Infinity AR") (OTCQB: ALSO), the first augmented reality software platform to connect universally with digital eyewear, smartphones and tablets, announced today that it will be developing a new Virtual Media Center allowing users to experience augmented reality entertainment at a level never seen before.

"This is an experience that most people only dreamed of or may have seen in Sci-Fi movies," says Infinity AR's CEO Enon Landenberg. "We've taken the augmented reality experience not to a new level, but to a new dimension. Users will now be able to control what they see and how they see it. The new Virtual Media Center takes ordinary entertainment such as television, music, sporting events, and online gambling and makes it more real, more lifelike for the user." This new medium combines Infinity AR's software platform with digital eyewear, such as the new Meta Space Glasses, Google Glass, and other augmented reality glasses that open a new world of entertainment for the user.

In a recent New York Times article, Steven Spielberg, arguably one of the most successful movie directors of all time, predicted the end of on-screen entertainment and thought "instead we'd have a kind of enveloping, wraparound entertainment." Mr. Spielberg stated that "we've got to put the player inside the experience where no matter where you look you're surrounded by a three dimensional experience. That's the future." Infinity AR believes this to be true for all forms of entertainment including concerts, sporting events, TV and online gambling. With the imminent development of Infinity AR's Virtual Media Center, this new medium will become a reality.

 With the Virtual Media Center, concerts will become more enjoyable since the user can virtually have the performer in his living room. For example, when the user wants to enjoy a Justin Bieber or Beyoncé concert, he can choose to view it using his digital eyewear, smartphone, or tablet, and through augmented reality, it will be as if he is at the concert. He will also be able to choose within various segments of the glasses, to focus on the lead singer, just the band, or the entire show from different angles. With this new medium of entertainment, performing artists and recording studios can profit as users pay to download a particular concert to view. For the end user, the experience will be as if he were there at the concert viewing it live.

Because Infinity AR brings all the necessary components into one software platform, users can experience augmented reality in front of their television set, from a smartphone, Google Glass or any other mobile digital device. The possibilities continually open more doors of opportunities as this new world of augmented reality is explored. This one-stop center will revolutionize the way we interact with our favorite forms of entertainment. It is this revolution to the status quo of entertainment, that music labels and television production studios have coveted for.

About Augmented Reality
Augmented reality is a medium in which real sensory inputs are enhanced, or augmented, with relevant digital information from the Internet. Using specially equipped eyewear, virtual images, video, and sound are superimposed for the user over what is actually seen and heard, heightening the real-life experience with additional information that is pertinent, informative, practical and entertaining. The individual user may also be fully immersed in a virtual world, temporarily blocking out real surroundings. With augmented reality, sensory inputs are no longer limited to what is within eyeshot or earshot, but may incorporate, in real-time, all that the network has to offer.

Augmented reality requires an interface, such as digitally-enhanced eyewear, that can instantaneously overlay virtual images and video on top of what is actually experienced. Companies like Google and Lumus are in the process of developing augmented reality glasses that will change the way users see and interact with the world. Infinity AR will utilize its augmented reality applications through these glasses and through other mobile devices including smart phones. As the individual changes his or her visual perspective the sights that are overlaid change accordingly. The eyewear incorporates audio speakers that add virtual sounds to the experience, as well as microphones that capture and interpret the user's spoken commands through speech recognition technology in order to summon desired information and actions. Further information on the Company is available at its website, www.infinityar.com.

Safe Harbor Forward-Looking Statements
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