TransAct Technologies Incorporated (Nasdaq: TACT) (“TransAct”), a global
leader in market-specific solutions, including printers, terminals,
software and other products for transaction-based and other industries,
will demonstrate that the “Results are In” for Epicentral®, its
industry-leading promotions and bonusing print system, at the 13th
annual Global Gaming Expo (G2E®) from September 24-26, 2013. Epicentral,
a proven driver of enhanced casino floor performance, highlights the
Company’s showcase of its industry-leading, award-winning printers and
print systems for the gaming industry at the Sands Expo and Convention
Center (Booth #2617) in Las Vegas.
Epicentral is delivering proven performance and a clear value
proposition that casino operators can count on as they make it a key
component of their marketing programs. Various Epicentral casino
customers have reported a 100% increase in lower-tier player average
daily theoretical (“ADT”) on the day a random award is presented to
players; an 87% redemption rate of coupons targeted at carded players; a
73% boost in coin-in for a single one-hour promotion; a 40% redemption
rate of coupons that encourage bounce back mid-week repeat visits; a 30%
bump in new player loyalty club enrollment in less than 90 days; and a
25% increase in players qualifying for top-tier status.
Currently live at four casinos on over 5,000 gaming machines, Epicentral
is a state-of-the-art software system that enables casino operators to
deliver targeted promotion and bonusing coupons to both their carded and
uncarded players in real-time, right at the slot machine or electronic
table game. The easy-to-use graphical interface gives casino marketing
and operations teams a simple tool to create customized coupons and
offers based on any number of criteria such as uncarded player time on
the machine, coin in, carded player data, rated player data, earned
rewards and randomly awarded prizes, among others. Designed to work in
conjunction with the Company’s award-winning Epic 950® ticket printer
and a ServerPort™ device installed within the slot machine, Epicentral
can connect with all existing slot systems and games as it operates on a
separate and distinct connection with the printer. As a result, casinos
can deploy Epicentral to all of their slot machines – regardless of
manufacturer – to enhance their customers' experience on a real-time
basis.
“We are excited to demonstrate the benefits of Epicentral at G2E
2013 as reflected in the performance benefits delivered at our current
installations,” said Bart C. Shuldman, Chairman and Chief Executive
Officer of TransAct Technologies. “Our differentiated software system is
delivering proven performance across over 5,000 slot machines, leading
to increased interest from casino operators worldwide. Casino operators
understand the power of targeted promotions and their appreciation of
Epicentral’s ability to effectively deliver these promotions directly to
the player at the slot machine is accelerating. They appreciate the
value proposition of a real-time promotion system that can double ADT
and drive a 30% increase in new player enrollment in their loyalty
programs.
“Furthermore, our new exclusive multi-year agreement with Suzo-Happ
Group to market and distribute our casino and gaming printing solutions
– including Epicentral – to operators in most areas of the world greatly
expands access to Epicentral given Suzo-Happ’s international reach and
access to most United States jurisdictions. With their established
relationships, we expect to further expand the addressable market for
Epicentral which we believe will accelerate the pace of deployments.”
In addition to Epicentral, at G2E 2013 TransAct will also display
a diverse array of its award-winning printing systems for gaming devices
and self-service kiosks, including:
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Epic 950 – Installed on over 500,000 slot machines worldwide,
the award-winning Epic 950’s proven reliability makes it the
ticket-in/ticket-out (“TITO”) casino printing solution of choice. The
Epic 950 is easily integrated into all game types, both old and new,
and thanks to its TicketBurst™ technology eliminates player/ticket
interference. It is also fully compatible with Epicentral and
ServerPort, providing for the real-time delivery of eye-catching
personalized promotions and bonus offers directly to players at the
gaming machine while they are playing.
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Epic 880® – A compact printer for all types of gaming machines
(including amusement with prizes, skill with prizes and video lottery
terminals), the Epic 880 features a modular design that is
configurable to nearly any space, a variable length ticket presenter
and ticket retract capability. It also offers auto paper loading and
can accommodate 4-inch or 6-inch paper rolls.
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Epic 430® – With an easy-to-configure modular design, the Epic
430 is ideal for casino operators’ customer self-service kiosks. The
printer features variable length tickets with graphics and coupons
capabilities, quick paper roll changes, a fast print speed and an
array of standard paper sensors.
Mr. Shuldman added, “The line-up of our Epic casino and gaming printers
on display at G2E 2013 clearly demonstrates TransAct’s long-term
commitment to continuous investment in technology and innovation. Our
industry-leading TITO casino printing solutions provide casinos with the
reliability they depend on to operate efficiently and help deliver their
guests an optimal, uninterrupted experience. Installations of the Epic
950 go hand-in-hand with our growing list of Epicentral deployments and
our new exclusive distribution agreement with Suzo-Happ, which
significantly expands our worldwide distribution network, particularly
in the United States, is expected to drive increased sales of this
favored printing solution going forward. Our new relationship with the
leading distributor of gaming products, with gaming licenses in almost
every jurisdiction, will also benefit sales of our other proven gaming
machine and kiosk printers. TransAct is dedicated to offering our
customers the best in service and we expect to further that goal through
our Suzo-Happ alliance going forward.”
Also on display at G2E 2013 will be the Company’s innovative new
Ithaca 9700® food safety terminal, an ideal solution for use in the
back-of-house areas of a casino operator’s food and beverage venues. The
Ithaca 9700 is a first-of-its-kind offering that saves time, cuts food
waste, reduces labor costs and reduces the risk of food spoilage. Its
large, easy-to-read 8.4-inch color touch screen display allows employees
to quickly print easy-to-read expiration and “enjoy by” date labels,
thus mitigating food spoilage. The PC-based terminal also allows for
quick menu changes and can generate accurate “prep” and “grab-and-go”
labels via an internal real-time clock. The Ithaca 9700 is uniquely
positioned to help casino operators and their foodservice venues comply
with food safety regulations by more fully automating their
contamination prevention processes while improving the overall quality
of their product offerings.
“G2E 2013 will be TransAct’s most exciting show ever,” Shuldman
concluded. “With a new exclusive distribution agreement in place and a
growing line of industry-leading printing solutions for the gaming floor
and for foodservice venues, our casino customers are coming to rely on
TransAct as a one-stop shop for all of their printing needs. We are
eager to show off our entire portfolio of products for the gaming
industry and are looking forward to demonstrating for customers how we
can improve their floor performance and benefit their back-of-house
operations.”
For more information about the Epicentral print system, the Company’s
Epic series of gaming device printers and the Ithaca 9700 food safety
terminal, please visit http://www.transact-tech.com.
About TransAct Technologies Incorporated
TransAct Technologies Incorporated is a leader in developing and
manufacturing market-specific solutions, including printers, terminals,
software and other products for transaction-based and other industries.
These industries include casino and gaming, lottery, food safety,
banking, point-of-sale, hospitality, oil and gas, and medical and
mobile. Each individual market has distinct, critical requirements for
printing and the transaction is not complete until the receipt and/or
ticket is produced. TransAct printers and products are designed from the
ground up based on market-specific requirements and are sold under the
Ithaca®, Epic, EPICENTRAL® and Printrex® product brands. TransAct
distributes its printers through OEMs, value-added resellers, selected
distributors, and direct to end-users. TransAct has over 2.4 million
printers installed around the world. TransAct is also committed to
providing world-class printer service, spare parts, accessories and
printing supplies to its growing worldwide installed base of printers.
Through its TransAct Services Group, TransAct provides a complete range
of supplies and consumable items used in the printing and scanning
activities of customers in the hospitality, banking, retail, gaming,
government and oil and gas exploration markets. Through its webstore, http://www.transactsupplies.com,
and a direct selling team, TransAct addresses the on-line demand for
these products. TransAct is headquartered in Hamden, CT. For more
information, please visit http://www.transact-tech.com
or call 203.859.6800.
Epicentral, Epic and Ithaca are registered trademarks of TRANSACT
Technologies Incorporated. ©2013 TRANSACT Technologies Incorporated. All
rights reserved.
Forward-Looking Statements
Certain statements in this press release include forward-looking
statements. Forward-looking statements generally can be identified by
the use of forward-looking terminology, such as "may", "will", "expect",
"intend", "estimate", "anticipate", "believe" or "continue" or the
negative thereof or other similar words. All forward-looking statements
involve risks and uncertainties, including, but are not limited to,
customer acceptance and market share gains, both domestically and
internationally, in the face of substantial competition from competitors
that have broader lines of products and greater financial resources; our
competitors introducing new products into the marketplace; our ability
to successfully develop new products; our dependence on significant
customers; our dependence on significant vendors; dependence on contract
manufacturers for the assembly of a large portion of our products in
China; our ability to protect intellectual property; our ability to
recruit and retain quality employees as the Company grows; our
dependence on third parties for sales outside the United States,
including Australia, New Zealand, Europe, Latin America and Asia; the
economic and political conditions in the United States, Australia, New
Zealand, Europe, Latin America and Asia; marketplace acceptance of new
products; risks associated with foreign operations; the availability of
third-party components at reasonable prices; price wars or other
significant pricing pressures affecting the Company's products in the
United States or abroad; risks associated with potential future
acquisitions; our new line of food safety and oil and gas products will
drive increased adoption by customers; the outcome of the lawsuit
between TransAct and Avery Dennison Corporation; and other risk factors
detailed from time to time in TransAct's reports filed with the
Securities and Exchange Commission. Actual results may differ materially
from those discussed in, or implied by, the forward-looking statements.
The forward-looking statements speak only as of the date of this release
and the Company assumes no duty to update them to reflect new, changing
or unanticipated events or circumstances.
Copyright Business Wire 2013