Bluff Wars 2.0, the hot new mobile gaming app developed and
released by OBJ Enterprises (OTCBB: OBJE) in partnership with FangTooth
Studios, has exceeded developers’ lofty expectations in several
crucial performance metrics, the company announced today.
After being downloaded by tens of thousands of users since its release
on the Apple (NASDAQ: AAPL) App Store and Google (NASDAQ: GOOG) Play
mobile app markets late last month, the hilarious party game has
surpassed benchmarks in the average number of sessions per user/per day,
average session time and day 1-2 retention rate. The new app’s sterling
numbers also far exceed those of its free-to-play predecessor, Bluff
Wars 1.0.
The incredible early success of Bluff Wars is tremendous news for
OBJE, which is making the game a cornerstone in its efforts to build a
lucrative suite of gaming properties to compete in the $26 billion
mobile apps industry. The good news couldn’t have come at a better time
for the joint venture, either, as OBJE and FangTooth embark on a major
marketing campaign designed to bring in hundreds of thousands of new Bluff
Wars users.
“Given the early viral signs that we’re seeing currently, we fully
expect to hit all of our target numbers and probably exceed them moving
forward,” said OBJE CEO Paul Watson. “All signs point to this phenomenon
continuing to grow exponentially as we begin our marketing efforts in
earnest.”
Through its gaming division, Obscene Interactive, OBJE is working to
deliver many more innovative mobile applications alongside companies
such as Glu Mobile Inc. (NASDAQ: GLUU) and The9 Limited (NASDAQ: NCTY).
About Obscene Interactive
Obscene Interactive, a subsidiary of OBJ Enterprises, Inc. (OBJE), is an
emerging global developer of mobile applications for smartphones and
tablet computers. OBJE is building a portfolio of popular gaming titles
crafted to appeal to a broad audience of consumers all over the world,
supporting multiple mobile platforms for maximum marketing value.
Obscene Interactive is focused on delivering the best in social gaming
solutions to a mass market in order to capitalize on the rapid expansion
of the mobile app marketplace.
For investment information and performance data, please visit www.ObsceneInteractive.com.
Notice Regarding Forward-Looking Statements
Safe Harbor Statement under the Private Securities Litigation Reform Act
of 1995: This news release contains forward-looking information within
the meaning of Section 27A of the Securities Act of 1933, as amended,
and Section 21E of the Securities Exchange Act of 1934, as amended,
including statements that include the words "believes," "expects,"
"anticipate" or similar expressions. Such forward-looking statements
involve known and unknown risks, uncertainties and other factors that
may cause the actual results, performance or achievements of the Company
to differ materially from those expressed or implied by such
forward-looking statements. In addition, description of anyone's past
success, either financial or strategic, is no guarantee of future
success. This news release speaks as of the date first set forth above
and the Company assumes no responsibility to update the information
included herein for events occurring after the date hereof.
Copyright Business Wire 2013