Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ:AMZN),
today announced that Amazon Kinesis, a fully managed service for
real-time processing of high volume, streaming data, is now broadly
available for use. Using Amazon Kinesis, a customer can store and
process terabytes of data an hour from hundreds of thousands of sources,
making it easy to write applications that take action on real-time data
such as web site click-streams, marketing and financial transactions,
social media feeds, logs and metering data, and location-tracking
events. Amazon Kinesis-enabled applications can power real-time
dashboards, generate alerts, drive real-time business decisions such as
changing pricing and advertising strategies, or send data to other big
data services such as Amazon Simple Storage Service (Amazon S3), Amazon
Elastic Map Reduce (Amazon EMR), or Amazon Redshift. Customers can
create an Amazon Kinesis stream with a few clicks in the AWS Management
Console or through a simple API call. To get started with Amazon
Kinesis, visit http://aws.amazon.com/kinesis.
To date, most big data processing has been done through batch-oriented
approaches such as those used by Hadoop, or through database
technologies such as data warehouses. Since these systems store and
process data in batches, they aren’t able to support applications that
need to process streaming feeds of rapidly changing data in real time.
To build applications that rely on this “fast-moving” data, many
companies have developed their own systems or stitched together open
source tools, but these are often complex to build, difficult to
operate, inelastic and hard to scale, and can be unreliable or lose
data. Amazon Kinesis helps solve these problems by providing a fully
managed service that takes care of all the “heavy-lifting” for
developers, providing easy data ingestion and storage, high data
durability, and the ability to scale seamlessly from kilobytes to
terabytes an hour – at a fraction of the cost and effort. The Amazon
Kinesis client library simplifies load balancing, coordination, and
fault tolerance, and developers can use AWS Auto Scaling to easily
create elastic, high-performance Amazon Elastic Compute Cloud (Amazon
EC2) processing clusters. Amazon Kinesis also integrates with
third-party products, giving developers control and freedom to choose
their preferred method of data processing, including popular open source
products. With Amazon Kinesis, customers can quickly and easily add
real-time analytics and other functionality to their applications,
turning today’s explosive data growth into an opportunity to build
competitive advantage and innovate for their customers. Amazon Kinesis
is currently available in the US East (N. Virginia) Region and will be
rolled out to other AWS Regions in the coming months.
“When we set out to build Amazon Kinesis, we wanted to eliminate the
cost, effort, and expertise barriers that have prevented our customers
from processing streaming data in real-time,” said Terry Hanold, Vice
President, Cloud Commerce, AWS. “We've gotten great feedback from our
preview customers, and it’s inspiring to see the innovative ways
customers are using Amazon Kinesis, across applications as diverse as
gaming, mobile, advertising, manufacturing, healthcare, e-commerce, and
financial services.”
Bizo provides a B2B digital marketing platform that its clients use to
reach target prospects online and shape their purchase decisions. “Our
business runs with a talented but small engineering staff; tools that
save us time and reduce operational complexity allow us to focus on
innovation,” said Donnie Flood, Vice President of Engineering at Bizo.
“An Amazon Kinesis-based pipeline allows us to replace our existing,
batch-oriented, data ingestion and aggregation mechanism, which forms
the backbone of our data pipeline and reporting infrastructure. This
reduces our operational burden and frees up our engineers’ time to focus
on building targeted advertising solutions for our clients while Amazon
Kinesis does the heavy lifting of scaling elastically in response to our
growing business.”
MediaMath is the leading, global digital marketing platform that is
transforming the advertising industry. Starting the revolution back in
2007, MediaMath built a platform that brought real-time decisioning and
programmatic media buying to life. “Our products stream billions of
messages and terabytes of data daily as our clients run their digital
advertising campaigns,” said Eddie Fagin, Director of Engineering at
MediaMath. “This data is the lifeblood of our company and powers the
unparalleled performance we bring to clients around the world each day.
At MediaMath, we are leveraging Amazon Kinesis as a complementary
component of our digital marketing platform’s data pipeline. The managed
Amazon Kinesis service, SDKs, and connectors, combined with Amazon EC2
auto-scale groups, will allow us to process this massive volume of data
on AWS in real time. This will minimize operational complexity, thus
allowing us to focus on helping marketers connect with their customers
in the most effective and efficient way.”
Finland-based Supercell is one of the fastest-growing social game
developers and their two games Hay Day and Clash of Clans attract more
than 8.5 million players on iOS and Android devices every day. “Our
player base has scaled at an incredible pace. Using AWS means we can
rely on AWS tools in managing our infrastructure to match our growth,”
said Sami Yliharju, Services Lead at Supercell. “We are using Amazon
Kinesis for real-time delivery of game insight data sent by hundreds of
our game engine servers. Amazon Kinesis enables our business-critical
analytics and dashboard applications to reliably get the data streams
they need, without delays. Amazon Kinesis also offloads a lot of
developer burden in building a real-time, streaming data ingestion
platform, and enables Supercell to focus on delivering games that
delight players worldwide.”
“Customers are generating massive amounts of data from sensors, mobile
devices, infrastructure log servers, and other machine data from a
variety of sources and data integration is playing a more important role
than ever,” said Marge Breya, Executive Vice President and Chief
Marketing Officer at Informatica. “Informatica Vibe technology, the
industry’s first and only embeddable virtual data machine, is designed
to embed data integration into the next generation of applications,
which is key for customers to harness the power of all their data.
Informatica and AWS are working together to leverage Amazon Kinesis so
customers can simplify big data collection from all these sources using
the Vibe Data Stream for Machine Data product, and deliver data directly
to Amazon Kinesis for real-time stream processing on AWS.”
About Amazon Web Services
Launched in 2006, Amazon Web Services, Inc. began exposing key
infrastructure services to businesses in the form of web services -- now
widely known as cloud computing. The ultimate benefit of cloud
computing, and AWS, is the ability to leverage a new business model and
turn capital infrastructure expenses into variable costs. Businesses no
longer need to plan and procure servers and other IT resources weeks or
months in advance. Using AWS, businesses can take advantage of Amazon's
expertise and economies of scale to access resources when their business
needs them, delivering results faster and at a lower cost. Today, Amazon
Web Services provides a highly reliable, scalable, low-cost
infrastructure platform in the cloud that powers hundreds of thousands
of enterprise, government and startup customers businesses in 190
countries around the world. Amazon Web Services offers over 30 different
services, including Amazon Elastic Compute Cloud (Amazon EC2), Amazon
Simple Storage Service (Amazon S3) and Amazon Relational Database
Service (Amazon RDS). AWS services are available to customers from data
center locations in the U.S., Brazil, Europe, Japan, Singapore and
Australia.
About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth’s
Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services provides Amazon’s developer customers with access to
in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any
type of business. Kindle Paperwhite is the world’s best-selling and most
advanced e-reader. It features new display technology with higher
contrast, the next generation built-in light, a faster processor, the
latest touch technology, and exclusive new features designed from the
ground up for readers. Kindle, the lightest and smallest Kindle,
features improved fonts and faster page turns. The new Kindle Fire HDX
features a stunning exclusive 7” or 8.9” HDX display, a quad-core 2.2
GHz processor, 2x more memory, and 11 hours of battery life, as well as
exclusive new features of Fire OS 3.0 including X-Ray for Music, Second
Screen, Prime Instant Video downloads, and the revolutionary new Mayday
button. The all-new Kindle Fire HD includes an HD display,
high-performance processor and dual speakers at a breakthrough price.
Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk,
www.amazon.de,
www.amazon.co.jp,
www.amazon.fr,
www.amazon.ca,
www.amazon.cn,
www.amazon.it,
www.amazon.es,
www.amazon.com.br,
www.amazon.in,
www.amazon.com.mx,
and www.amazon.com.au.
As used herein, “Amazon.com,” “we,” “our” and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.
Forward-Looking Statements
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment and
data center optimization, seasonality, commercial agreements,
acquisitions and strategic transactions, foreign exchange rates, system
interruption, inventory, government regulation and taxation, payments
and fraud. More information about factors that potentially could affect
Amazon.com's financial results is included in Amazon.com's filings with
the Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.
Copyright Business Wire 2013