CANNES, 2014: Whybin\TBWA Group Melbourne was awarded the prestigious
Outdoor Grand Prix at the Cannes Lions International Festival of
Creativity 2014 - sponsored for the fifth consecutive year by Clear
Channel Outdoor - for its work on ANZ Bank's 'GAYTMs' campaign.
Other big winners who scooped Gold Lions for their work in outdoor
include: Adam&Eve DDB London for Unilever’s Marmite and a double-win for
Harvey Nichols; OgilvyOne London for British Airways; DDB Paris for
Hasbro; Jung von Matt Hamburg for OBI; Lowe-SSP3 Bogota for Ministry of
Defense; Ogilvy Brasil Sao Paulo for GRAACC; DDB New York for
Waterislife; Hakuhodo Tokyo for Inakadate Village and Infas Publications
Inc; Grey New York for TNT; TBWA\London for Adidas; Del Campo Saatchi &
Saatchi Buenos Aires for Mondelez International’s Beldent Infinit; Kolle
Rebbe Hamburg for Bischofliches Hilfswerk Misereor; Dentsu Tokyo for
Honda and BBDO Proximity Singapore for Guinness.
William Eccleshare, CEO of Clear Channel Outdoor, said: "The 2014
Outdoor Lions has been another fantastic reminder of the vast range of
inspiring ways in which advertisers are utilizing our medium to engage
with consumers in the out-of-home space in new and exciting ways. This
year’s awards attracted 5660 entries - the highest number of entries in
any Cannes Lions award category – including several big winners that
incorporated digital out-of-home and interactive elements, truly
demonstrating that the oldest medium has never been more exciting or
relevant for advertisers.”
The Grand Prix winning campaign saw ANZ Bank, the principle sponsor of
the Sydney Gay and Lesbian Mardis Gras, convey its message of diversity
and inclusion by transforming ATMs into dazzling ‘GAYTMs’, decorating
them with rhinestones, sequins, studs, leather and fur. Withdrawals came
with a rainbow-colored receipt, and all transaction fees were donated to
a gay and lesbian charity.
This year’s Outdoor Lions jury was led by Jury President, Jose Miguel
Sokoloff, president of the Lowe Global Creative Council, and co-chairman
and chief creative officer of the Interpublic Group's Lowe SSP3 in
Bogota, Colombia. Fellow jury member, Darren Spiller, executive creative
director of DDB Group in Melbourne commented: "Outdoor is an old
category but it has been completely re-invented."
This year, the Outdoor Lions attracted 5660 entries and shortlisted 501.
The jury awarded a total of 1 Grand Prix, 18 Gold, 40 Silver and 70
Bronze trophies.
Suzanne Grimes, President & Chief Operating Officer for Clear Channel
Outdoor – North America commented: “Each year, the Outdoor Lions provide
tremendous inspiration celebrating the power of a picture to evoke
emotion. The enduring value of out-of-home as a medium, with
unparalleled visual impact, unskippability and new digital capabilities
that provide immediacy and flexibility, is more important to advertisers
today than ever before. "
To view the full list of Outdoor Lions winners, visit: http://www.canneslions.com
About Clear Channel Outdoor (CCO)
Clear Channel Outdoor Holdings, Inc., (NYSE:CCO) is one of the world’s
largest outdoor advertising companies, with more than 675,000 displays
in over 40 countries across five continents, including 47 of the 50
largest markets in the United States. Clear Channel Outdoor Holdings
offers many types of displays across its global platform to meet the
advertising needs of its customers. This includes a growing digital
platform that now offers over 1,000 digital billboards across 39 U.S.
markets. Clear Channel Outdoor Holdings’ International segment operates
in nearly 30 countries across Asia, Australia, Europe and Latin America
in a wide variety of formats. More information is available at www.clearchanneloutdoor.com
Clear Channel International: clearchannelinternational.com
Follow
us @CCOutdoor
Clear Channel Outdoor North America: clearchanneloutdoor.com
Follow
us @CCOutdoorNA
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