RE:APHA options 1. 2. or 3. ?My brother- unfortunately you are looking at it the wrong way.
Their reputation has not been tarnished as you say. It will only grow bigger after all this dies down.
Ignore the noise.
I personally believe they will gain interest from big tobacco and/or big beverage in the new year, until then we will rally into 2019 with great news of the Farm bill passing and Monday's rebuttal.