Aphria’s Industry Leading Market Position Explained We began our transformational journey over a year ago with a laser focus on maximizing growth in net sales, profitability, cost containment, managing cash flow, and cash management. We've made substantial changes across our entire organization with a strategic focus on solidifying our strong, strong Canadian Foundation, by driving category leadership with strong cash carefully curated brands, and the introduction of many new innovative products, increasing our market share in the Canadian market, with a focus on low-cost high quality products, while increasing our profitability through our continued cost managing, and having that strong cash position for expanding our geographic reach where it makes sense, and that is something that we are focused on. These initiatives help propel to be the number one cannabis company today focused on winning in Canada.