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https://www.axionintl.comNEW PROVIDENCE, N.J. -- (Business Wire)Axion International Holdings, Inc. (OTCBB: AXIH), a leading producer of industrial building products and railroad ties made from 100% recycled plastic and plastic composites, today announced the launch of EcoTrax™, a new Axion brand name for its existing composite railroad ties, which have gone through extensive proof-of-concept testing over the past 12 years and are now being sold in many domestic and international markets throughout the railroad tie industry.Utilizing Axion’s proprietary technology, EcoTrax™ is easy to install at the track site using traditional wood tie equipment. Since the ties are designed using 100% recycled plastic and plastic composites, which are inert, the ties are longer lasting, environmentally friendly, and are ideal for harsh climates and weather conditions when compared to ties made from traditional materials.“The launch of the EcoTrax™ brand is a huge milestone for Axion as we strive to become the market leader in the composite rail tie business,” said Steve Silverman, Axion’s President and Chief Executive Officer. “What many do not realize, is that our patented technology has been used to manufacture and install railroad ties with many customers around the globe over the last 12 years. Additionally, the products have been tested extensively with customers and at the test track in Pueblo, Colorado with over 1.85 million gross tons of freight traffic recorded. It is safe to say this product is well proven and well tested. All great products have a brand name and the time has come to give our great product a name.”Jim Kerstein, Axion’s Chief Technology Officer, added, “The number-one compliment you can receive for your product is when a customer re-orders. Even within the limited time we have been actively marketing our rail products we have seen customers re-order our railroad ties on a consistent basis. When customers need an eco-friendly product that performs well in weather challenged areas and will reduce maintenance time and costs, we want them to call on EcoTrax™.”William Jordan, Axion’s Director of Business Development, concluded, “As we continue to build a strong foundation for future growth and improve our marketing strategy we will be launching the EcoTrax™ brand with support-targeted advertising through various trade shows and direct marketing campaigns. This next month we are excited to announce we will be attending the upcoming APTA EXPO 2011 in New Orleans, which is the largest public transportation showcase in the world, and will be a fantastic venue to increase awareness of both Axion and our new EcoTrax™ branded products.”The American Public Transportation Associations’ (APTA) EXPO is held every three years and will take place October 3-5, 2011, at the Ernest N. Morial Convention Center in New Orleans, Louisiana. Axion will be at booth # 3750. For more details regarding the APTA EXPO please visit the EXPO website at
www.aptaexpo.com.Axion’s EcoTrax™ is inert and contains no toxic materials. It is impervious to insect infestation, will not leach toxic chemicals nor warp. Because it is lighter than traditional materials, transporting EcoTrax™ is less expensive and reduces energy costs. In addition, EcoTrax™ is completely recyclable at the end of its functional life. For further details regarding Axion’s new EcoTrax™ brand, including an informational brochure on the product, please visit:
www.axionintl.com/products_crossties.html