How novel! An under the radar recycling firm.Will be spending a bit of time researching this company.
A few considerations I'll want to look into...
First, that no one else has already done or is doing what they do with just enough difference to avoid IP conflict.
Secondly, that if someone else is doing something very similar, that their solution is actually still better.
Lastly, that their process is not going to be superceded by something else soon.
I'll probably also want to make sure the financing isn't poisonous to current retail investors.