Uber large CPG companyIf I was an uber large CPG company, or Pharm co---- and I wanted to use my branding and marketing expertise in the cannabis sector. Let's say I wanted to brand all products from A to Z.
Oils, tinctures, shatter, wax, hash, beverages, bath bombs, dog food, gummies, brownies, cookies and plain old weed and pre-rolls---
BUT--- I don't have a license AND I don't wish to acquire a license or at this time nor to acquire a cannabis company and build it from the inside out (because of 1. regulation or 2. inhouse capability or 3. strategically better to build a brand then to overpay to buy one outright).
If all those things were true, what company in marketplace would I want to do business with to build my brand? (and here is the end game in sight or option to me, to buy outright).
Hmmmm. dried rolls makes sense now?
Valens can pick and choose and buy the best weed at the best price. No mold, no bad crops, no management woes, no excess employees or illegal grow rooms.
Just buy the best inputs, at the best prices.
Genius.