E-cigarette sales slowing, led by Juul, amid negative headliSKIP NAVIGATION logo logo TOP STORIES HEALTH AND SCIENCE E-cigarette sales slowing, led by Juul, amid negative headlines PUBLISHED TUE, OCT 1 201910:50 AM EDTUPDATED TUE, OCT 1 201911:14 AM EDT Jasmine Wu @JASMINECWU KEY POINTS A slowdown in demand for Juul products amid negative headlines has led to deceleration in e-cigarette sales, according to new Nielsen data. Juuls dollar share has also declined, taken by competing e-cigarette companies Blu, NJOY, Vuse and Logic. FDA-mandated removal of flavored e-cigarette products could result in higher sales of traditional, combustible cigarettes, Nielsen writes. GS: E-cigarette sales 140424 A saleswoman helps a customer as she shops for an electronic cigarette at the Vapor Shark store in Miami. Joe Raedle | Getty Images Sales of e-cigarettes have decelerated over the past four weeks, led by a slowdown in demand for Juul products amid a mass of negative headlines and a spate of vaping-related illnesses, according to new Nielsen data. E-cigarette sales volume rose 38.1% in the four-week period ended Sep. 21, compared with 48.1% growth in the 12-week period, according to Nielsen. Sales for products made by Juul Labs grew just 31.2%, a slowdown from its 56.2% growth for the 12-week period. And Juuls dollar share has also declined to 66.7%, taken by competing e-cigarette companies Imperial Brands Blu, NJOY, Reynolds Americans Vuse and Japan Tobaccos Logic. Juul has been in headlines as the Food and Drug Administration cracks down on vaping, slamming the company for illegally advertising its nicotine pods as a safer alternative to cigarettes and threatening to fine or seize products if the marketing isnt corrected. Nielsen, which tracks sales at convenience stores and mass retailers but not vape shops or online, also noted that the FDA-mandated removal of flavored e-cigarette products could result in higher sales of traditional, combustible cigarette as vapers turn to the tobacco product, contradictory to the FDAs intentions. Sales for cigarettes didnt decline as sharply as had been the case. In the past four weeks, cigarette sales fell 6.7% compared with a 7% decease in the 12-week period. Last week, British tobacco company Imperial Brands lowered its full-year forecast, citing considerable deterioration in the U.S. vaping market because of increased regulatory uncertainty. Nielsen said it has yet to see that reflected in its data. TRENDING NOW A customer enters a TD Ameritrade Holding Corp. location in San Francisco, California. The end of trading commissions is near as TD Ameritrade cuts to zero, matching Schwab Traders and financial professionals work on the floor of the New York Stock Exchange at the opening bell on Aug. 15, 2019, in New York City. Dow drops 300 points, continuing rough start to the fourth quarter amid recession fears Traders work on the floor of the New York Stock Exchange. Bank of America says the gains for the S&P 500 this year are in Real estate is still the best investment you can make today, millionaires sayheres why Britain's Prime Minister Boris Johnson delivers his keynote speech to delegates on the final day of the annual Conservative Party conference at the Manchester Central convention complex, in Manchester, north-west England on October 2, 2019. Boris Johnson promises no checks at or near Irish border as new Brexit offer is delivered FROM THE WEB Instant savings of $250 per booking with WestJet to Aruba! Aruba Tourism : Sponsored Credit Cards Without Credit Checks May Be Changing The Game Credit Cards | Search Ads : Sponsored logo Subscribe to CNBC PRO Licensing & Reprints Join the CNBC Panel Supply Chain Values Advertise With Us Closed Captioning Digital Products Terms of Service Privacy Policy News Releases Internships Corrections About CNBC AdChoices Site Map Podcasts Contact Careers Help News Tips Got a confidential news tip? We want to hear from you. GET IN TOUCH CNBC Newsletters Sign up for free newsletters and get more CNBC delivered to your inbox SIGN UP NOW Get this delivered to your inbox, and more info about our products and services. Privacy Policy. 2019 CNBC LLC. All Rights Reserved. A Division of NBCUniversal Data is a real-time snapshot *Data is delayed at least 15 minutes. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. Data also provided by Reuters