RE:HypeNorm, with all due respect
I find it extremely ironic that you mention duing due diligence several time when suggesting that us "soon to be bag holders" are just jumping on an over pumped bandwagon. It is you who has not done his DD and/or approached this with a "radically open mind". Please explain why do you think arguably the world's formost expert on depression/bipolar has join this company. I would suggest that you send a couple of hours (DD) checking out Dr Roger McIntyre. Very easy with google and youtube.
The market is a forward looking machine. Amazon was still not profitable when it past RBC in market cap. Rewards go to the risk takers and thoses that can see the possibilities. This will boil down to a binary outcome. Either the company will flop and this will be just another fad like mj stocks or it will become the gold standard for treament. There can not possibly be a better person than Dr. McIntrye to make the latter a reality. IMHO