Think about thisYou can buy a coke type beverage, with either a bunch of calories or none. No nutritional benefit either way. In fact, harm from the sugared beverage. You can buy a tasty but zero calorie alternative. You can buy various beverages that are beneficial, lots of vitamins and such with kind of a wholistic impact, like eating a salad. Or you can buy something like the Koios line, something that goes directly to the brain and has an emotional and cognitive impact and even may impact your mental well being. I'll be buying the Koios when I get a chance.