Allocation of capital.Spending almost 2million a year on promotion, pumpers on multiple chat boards, YouTube pod cast interviews, and other promotional outlets. Why not allocate that money to further clinical trials, R&D and other such activities that work to bring true shareholder value. Instead of spending that money on pumping what you intend to do, how about working hard execute and then promote what you have accomplished instead of continually wasting time and money looking for handouts from retail.